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Generation.africa spoke at Tandaa Symposium
DotCconnectAfrica (DCA) was invited to speak at the Tandaa symposium: Tools for taking your company online at the Intercontinental Hotel in Nairobi Kenya, sponsored by the ICT board of Kenya and Google Kenya.
Great focus was on maximizing online company portfolios in order to pull in a greater customer base and strengthen the company’s brand online. Social media and Google tools were the talk of the day, considered among the most important tools used to create online presence.
Penelope Kirui said ” With the internet creating global villages and enabling easier communication, no longer can it be viewed as just another fad, companies are using all possible methods to get customers and their brand recognized".
No longer is it necessary to spend large sums of money to market company products and services. Social networks provide the opportunity to create links and interact with customers without breaking the bank for that ridiculously priced marketing strategy. Bearing this in mind, and realizing that businesses are now operating on the global market locally through the internet a form of integration and online identity is required.
DCA representatives spoke of the numerous opportunities of having an African top level domain that caters to the needs of the pan African and African community, providing a platform for internet recognition and a place to be heard. DotAfrica will create a platform where one can be identified to the African continent without the negative vibe that is usually associated.
Esau Kigen spoke“
DotAfrica, will provide individuals and companies with African based business the opportunity to identify themselves to a particular region, creating a sense of cohesion for companies operating in more than one state. Kirui said “instead of having several web pages with different domains why not have one,yourbusiness.africa”
DCA spoke of the paradigm shift of internet users to mobile telephony creating convergence opportunity. The statistics clearly indicate that no longer can companies ensure their longevity other than ensuring their presence online. What greater way to do this than use a domain name that positions you alongside your opponents globally, identifying clearly the region you work in and your area of specialty, and inevitably optimizing the number of hits your website receives through visibility optimization for your clientele.
The audience was enthused with the possibility of a dotAfrica domain to interconnect their various companies across the Diaspora as well as create a namespace for themselves as Africans. ‘How do we get on board?’ was the question of the day, the simplest answer is, join the “Yes to dotAfrica campaign” through twitter, Facebook, linked-in or simply e-mail DCA at yes2dotafrica@
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DCA is a not-for-profit, non-partisan org incorporated in Mauritius Africa & will sponsor, establish & operate a TLD registry with global recognition & regional significance dedicated to the needs of Pan-African &African community. DCA Reg.ID.CT8710DCA90
Page Updated Last on: Nov 23, 2010