Seattle Bike Supply adds Power Cordz to wholesale distribution

Oct. 28, 2010 - PRLog -- Boise, ID, October 26, 2010 – Boise, ID—Seattle Bike Supply (SBS) has added ultra-lightweight Power Cordz™ synthetic fiber bicycle cables as a new product in their wholesale catalog.

Kurt Hall, engineer for Redline Bicycles, home of top performance bicycles in cyclo-cross and 29’r mountain bikes said of the new offering, “Power Cordz™ deliver the smoothest shifting I’ve ever felt; they provide a true, light touch to integrated road levers.”

“SBS offers great brands and service to their customers,” says Tony DuPont, the lead engineer behind Power Cordz™ and founder of Io DuPont. “They also have a ton of credibility in cyclo-cross and, with the new UCI rules allowing mechanical disc brakes in cyclo-cross races, we couldn’t ask for a better partner than SBS as we grow in that direction.”

According to DuPont, the non-corrosive synthetic fibers of Power Cordz™ offer superior modulation and performance to mechanical disc brake systems. They also shed mud, water, and debris more efficiently while being more than 75% lighter than their steel counterparts.

Power Cordz™ are now available at Seattle Bike Supply with or without housing for both brake and derailleur systems and in Classic Black or True White. Check for compatibility information at www.PowerCordz.com/Support/comp.php. Power Cordz™ are not compatible with typical, cantilever cyclo-cross brakes.

About Power Cordz –   Based in Boise, ID, Io DuPont develops high-quality and innovative technologies for the bicycle industry. Power Cordz™ are a synthetic fiber cable system designed to address the problems of steel control cables currently used on bikes:   stretching, corroding, and unnecessary weight and friction.  Years of research, testing and teaming up with the best synthetic fiber experts were necessary to produce Power Cordz, a fiber control cord that does not corrode and is 75% lighter than the current standard!  Power Cordz are sold worldwide through multiple distribution channels.

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Power Cordz™ synthetic fiber cable system was designed to address the problems of steel control cables currently used on the bicycle. Power Cordz™ are 75% lighter than steel, resist dirt, dust and corrosion, and never stretch or lose precision.