UK Parties As Halloween Costume Sales Rocket

Each year Halloween seems to be playing a bigger part in our lives. The high-street retailers are taking advantage of this by stocking halloween costumes but are they taking the limelight away from the specialist online fancy dress retailers?
By: Jokers' Masquerade Fancy Dress
 
Oct. 28, 2010 - PRLog -- It may have been the big American tradition but the UK has inherited yet another American trend as Halloween fever hits the UK this year.

Go back 10 years and it was hard to find a Halloween costume on the High Street, yet there is now an explosion of High Street retailers and Supermarket chains selling a mass of Halloween products.

Supermarkets are claiming that Halloween is their third biggest sales boost of the year now, behind Easter and of course Christmas. Valentine's Day remains popular but Halloween’s popularity is growing with each passing year and has now overtaken the annual commemoration of love and affection for sales. Tesco have claimed that they will make a staggering £55million this year from Halloween alone, an increase of £40million in just 5 years. Sainsbury’s have stated that they will make nearly 50% more profit from Halloween than 2009, an incredible increase in such a short amount of time.

If you go back 20 years, big supermarket chains may have stocked some pumpkins or even a toffee apple that you could pick up with your weekly shop, but there is now a vast amount of Halloween products to choose from. Tesco are now selling many varieties of Halloween themed foods including 5 different types of toffee apples, endless amounts of Halloween decorations and a huge amount of fancy dress costumes for children and adults.

Fancy Dress has become a huge seller at Halloween with children wanting costumes for trick or treating and Halloween fancy dress parties becoming hugely popular amongst adults. Although the supermarkets are now in on the Halloween act, the specialist online fancy dress retailers such as Jokers’ Masquerade are still way ahead of the game when it comes to fancy dress sales, stocking thousands .

Research from www.hitwise.com/uk has shown that over 20% of all web traffic from the search phrase “halloween costumes” goes to Jokers’ Masquerade fancy dress. They now hold first position on the top 10 list for websites receiving traffic from this phrase and thus stamping their prominence at the top of the fancy dress and Halloween industry.  So popular in fact, that this year the specialist online fancy dress retailers have even knocked Ebay off this top 10 list.  All online searches including the word “Halloween” in the last week of October accounted for 1 in every 303 searches in 2008, 1 in every 280 in 2009 and looks to be even more popular this year.

As the popularity of Halloween engulfs the UK more and more retailers are boosting their yearly sales forecasts and jumping on the Halloween bandwagon. Consequently, the competition for online fancy dress has become tougher but still remains by far the most popular way to purchase Halloween costumes.

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Source: http://www.hitwise.com/uk

Jokers' Masquerade Fancy Dress at http://www.joke.co.uk is a Guinness World Record breaking online retailer of fancy dress costumes and Halloween costumes. Reputed to be the UK's largest and stocking up to 12,000 lines at any one time. You can buy with confidence as they do not accept your order unless they have it in stock ready to dispatch.
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Tags:Halloween Fancy Dress, Halloween Costumes, Fancy Dress, Halloween, Exclusive Costumes
Industry:Fancy dress, Halloween costumes, Halloween
Location:Newbury - Berkshire - England
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Page Updated Last on: Oct 28, 2010



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