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Duvetica Down Jackets-Stylert.com
Good winter jackets were essential if you want feel cosy and warm. Duvetica puffy jackets are very versatile and very hot looking.
By: gaby schmid
Duvetica, a brand dedicated to puffy jackets, has tapped into this hot trend by offering a variety of colours, while remaining practical - the jackets are stuffed with goose feathers so you're sure to be cosy this winter. All products from Duvetica contain downs. The downs are from Perigord, France, and the fur is from Finland. Duvetica jackets have a tailored feel with clearly defined fits – something that the down jacket market is severely lacking in a segment dominated by shapeless unisex-jackets and fits belonging to a completely different era.
Duvetica is an Italian down jacket brand founded by Giampiero Vagliano and Stefano Rovoletto, who both have a history at Moncler, where Vagliano was President and Rovoletto held the position as Brand Manager. When they started working at Moncler in 1995, the brand had great challenges both in terms of turnover, positioning and image. After resuscitating Moncler they wanted to make something of their own, and five years after leaving Moncler they launched Duvetica in the Japanese market in 2005. They are currently one of the largest down jacket brands in Japan with an incredible 1200 points of sales. Over the course of five years they managed to increase global sales from €2 million to €30 million, while greatly improving both brand awareness and brand equity. Duvetica has now set their eyes on the European market, where they are growing at an explosive pace. The name Duvetica stems from Duvet (French for down) and Etica (ethical), and sums up their two main principles.
The collections are designed by a Japanese-Italian duo, where the Italian designer also acts as a colour forecasting consultant in the yarn industry. In other words, she is one of the select few who sit and decide which colours will dominate two years ahead in time. The colours black (999 Nero) and Duvetica red (405 Rosso Granato) can always be found in the collection, while ALL other colours are changed each season. For FW09 there were 23 different colours available in the basic styles. Next season there will be all new colours, except black and duvetica red. They operate this way so that there is a constant progression through new colours, small seasonal changes to all models, and a massively large collection with over 600 style/colour options for women’s and 500 for men’s.
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