Reward Yourself with a Proper Pint from Greene King

Greene King wants to highlight the heroic jobs that men do and reward them for their efforts with a well-earned pint of Greene King IPA.
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Oct. 25, 2010 - PRLog -- On the back of the 'proper pubs' campaign Greene King want to emphasise that if you are in a proper pub then you should drink a 'proper pint' after a hard day’s work.

A hard day’s work for the modern man has changed somewhat, now Greene King believe that men should be rewarded for tasks that can sometimes be taken for granted. A popular activity is the capturing, disposal and sometimes execution of spiders in the household, despite the non-venomous nature of spiders in the United Kingdom this is a courageous act that should not be overlooked and a proper pint in a Greene King pub is the least you deserve.

Another activity that is never shirked that would warrant a proper pint is the manual dog ‘poop scoop’ with a plastic bag. Not many would be willing to risk life and limb in handling of this hazardous material and what better way to celebrate this then calming the nerves with a proper pint. Here is a list of other deeds that should be celebrated at a Greene King pub:

•   Successful construction of flat pack furniture
•   Replacing a burst tyre on a car
•   Putting a shelf up
•   Cutting the grass
•   Installation of a device without consulting the instructions

Dom South, marketing director for Greene King Brewing Company, said “The new campaign focuses on modern man and the high regard in which he views his efforts around the house.

"It’s an amusing take on how even the smallest of mundane tasks can take on Olympic proportions.

“The eye-catching imagery is intended to provoke a self-knowing chuckle among men, but should also cause wry amusement among women, who will no doubt recognise the tendency among men to ‘big up’ the contribution to household chores.

“The Man Deserves a Proper Pint campaign will act as a rallying call for drinkers to head to the pub to enjoy the ultimate proper pint - Greene King IPA of course."

The Greene King Official Site -
Greene King Pub Partners -

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