News By Tag
News By Location
Get 15 Killer SEO Tips for Choosing Keywords from Online Marketing Coach
Online Marketing Coach offers Internet marketers fresh insights with a complimentary guide, “15 Killer SEO Tips for Smart Keyword Choices.”
Get the guide here:
“People mistakenly believe organic keyword selection is the same as keyword research,” said Mike Murray, web strategy thought leader for World Synergy. “Discovering potential keyword phrases is only one aspect. At the end of the day, the tough part is deciding what keywords to choose.”
Some important data is easy to round up – like domain age and the number of inbound links. But other less specific information is also critical, including whether web site owners have the time, budget and ability to develop new content to support keyword phrases, Murray said.
Without considering these and several other factors at one time, Internet marketers are prone to overlook indicators that should influence keyword choices. Too often, companies either pick whatever keyword phrases they desire (without any sense of what they can support) or avoid potential keyword options because the competition seems too fierce, Murray said.
About Online Marketing Coach
Online marketing veteran Mike Murray created Online Marketing Coach to give businesses an alternative to other services that offer limited assistance, charge high fees up front or require costly, lengthy contracts before agreeing to share any knowledge. Murray, who has written many educational guides, white papers and articles on online marketing, frequently speaks at regional and national conferences, including Search Engine Strategies in New York, San Jose and Chicago. With different agencies, he has worked with hundreds of small, mid-size and large clients, including FedEx Custom Critical, BISSELL, KeyBank, Woolite Carpet, Sauder, Eaton Corp and Cleveland Clinic. He recently joined World Synergy as the firm's Web Strategy Thought Leader.
About World Synergy
An eBusiness Partner from thought to thrive, World Synergy is a leading Strategic eBusiness Services company located near Cleveland, Ohio. We shape integrated online marketing and technology strategies to increase clients' sales and improve their ROI
For over a decade, World Synergy has delivered world class service combined with a synergistic client business relationship. World Synergy is a full service eBusiness consulting firm focused on clients' top line growth. Our breadth of services includes a unique combination of business strategy, creative marketing, communications and design, application development and computing infrastructure architecture expertise to deliver eBusiness solutions that get results.
# # #
Online Marketing Coach provides businesses, including small businesses, with online marketing assistance ranging from website development to search engine optimization and marketing plans.