Author Bob Heyman To Moderate OMMA Branded Entertainment Panel

Oct. 23, 2010 - PRLog -- Social Marketing Expert and Author “Bob Heyman” to moderate panel of experts on “Intersection of Entertain, Publishing and Marketing” at OMMA Conference in Los Angeles  

Author Launching New Book “Marketing by the Numbers” out November 14th

Who:  Bob Heyman, Senior Partner, Digital Automat, and co-author of Digital Engagement will moderate a panel of social marketing expert to discuss “What’s Brandertainment: Is the Hollywood/Madison Avenue Partnership Selling the Goods.
Other panelist include:  Andrew Budkofsky of Media Break; Warren Chao, MyDamnChannel; Greg Goodfried, EQAL; Sean Horvath, Alloy Media Marketing; and CJ Yu, Carat.

When/Where:  November 26 at 10:30 am at the OMMA --(Online Media Marketing Advertising Association. The conference is at the Loews Santa Monica Beach Hotel, 1700 Ocean Avenue, Santa Monica.

Why:  “This panel will offer tips and tricks on creating new revenue streams and explosive audience-generating models. Now that audiences are fragmenting across social media sites, publishers are being asked to become social butterflies, hip niche bloggers, mini TV stations, data warehouses and marketing services companies,” states Heyman.