Professional Seeks to Educate Consumers on Uses and Benefits of Renewable Energy

After ten years working in the renewable energy field, Ron MacKinnon of seeks to educate consumers on how they can take part in the ecological and economic benefits of renewable energy.
By: Strategic Communications, LLC
Oct. 21, 2010 - PRLog -- In a world of increasing environmental concerns and rising oil prices, developing and utilizing alternative energy sources has become a top priority for many businesses and consumers. Unfortunately many consumers find researching geothermal, solar, bio, and wind energy technologies to be a confusing and overwhelming process. Ron MacKinnon of aims to change this by educating consumers about the practical uses and benefits of renewable energy in a way that is engaging, interesting, and user friendly.
   After ten years working in the field of renewable and alternative energy, Ron MacKinnon has shifted his focus from training fellow professionals to educating consumers. “The public needs to be aware of the financial and ecological benefits of renewable energy technology,” says MacKinnon, “the problem is that much of the information that is out there is just not geared toward your average consumer. It’s too technical; too confusing.” MacKinnon points out that while many people would like the United States to invest in energy alternatives, they feel unable to implement these changes in their own lives. “The prevailing myth is that (this technology) is too expensive and too complicated for your average household. Yes, there is a cost to instillation, but it is not as high as one might think and the money you spend will come back to you pretty quickly in energy savings and tax breaks.”
MacKinnon uses his website,, to speak directly to consumers about the renewable energy issues relevant to them. features concise, interesting, and easy to understand information on a variety of energy topics. MacKinnon utilizes short HD video segments to explain and demonstrate technologies and interview experts in the field. He hopes that with proper education of consumers, renewable energy will someday become the standard for American engineering. “In Sweden, 43% of their energy comes from renewable technologies. If they can do it, why can’t we?”
Source:Strategic Communications, LLC
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Tags:Renewable Energy, Consumer Education, Environment
Industry:Energy, Consumer, Environment
Location:Eau Claire - Wisconsin - United States
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Page Updated Last on: Oct 21, 2010

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