Follow on Google News News By Tag * Mhealth * Mobile Applications * Smartphone Applications * Mobile Apps * Smartphone Apps * Mhealt Market Development * More Tags... Industry News News By Place Country(s) Industry News
Follow on Google News | Smartphone Apps Market Model Takes mHealth Market to New LevelNew research by research2guidance concludes that mobile applications and the new smartphone market model will help the mHealth market to reach a new level.
By: Robert Kuersten The mHealth market will develop from a trial market to a global market, which is about to realize its full potential. mHealth solutions have been discussed since the end of the 90s. There were very positive market projections indicating that the mHealth market would soon become a billion Dollar market at that time. But the market never really took off. What stopped the early mHealth market from being successful? In the last years a new market model has been created by Apple: The mobile applications eco-system. Can this new system ignite the market development that everybody has been expecting for the last years? Will smartphone apps become the killer application of the mHealth market? The following table shows the main barriers which prevented the mHealth market from growing in the past and the changes the new model will bring: http://www.research2guidance.com/ 1. Devices: Early solution providers had to live with limited device capabilities and in order to achieve successful market entry and profitability had to find hardware partners to develop the mobile device. Furthermore, reach was very limited for any kind of smarter phone. Many of the features that early solutions providers had to find special solutions for are now included as standard on smartphones (e.g. GPS or sensors). Reach of smartphones, although limited today, won’t be in 2 years time with the number of smartphone users projected to be 1 bn in 2013. 2. Distribution: 3. Patients and doctors: The awareness of mHealth solutions was very limited. The new market model offers a better user experience along the entire value chain: discovery and access, billing and usage. The hype for smartphone apps also brings mHealth apps into the spotlight of its potential users. Still, one of the biggest target groups for mHealth solutions, the elderly, will have the biggest issues with technology adoption, although they would benefit most from mHealth application usage. This mismatch will not be changed by the new market model in the near future. 4. Regulations: The findings are a part of a new report by market research institute research2guidance about the global mHealth market. The report analyzes in detail the impact of the new market model, the business opportunities for mHealth app publishers, and how the market will look like in 2015 and will be published at the end of October 2010. Link to related blog post: http://www.research2guidance.com/ Link to graph: http://www.research2guidance.com/ For more information please contact: Robert Kürsten, email: rk@research2guidance.com phone: +49 30 60 989 3366 web: www.research2guidance.com # # # About research2guidance: research2guidance is a Berlin-based research organization that specializes in the mobile industry. The company’s services include comprehensive market studies, as well as fully grounded research and specialized consultancy. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|