TransWorld SNOWboarding Launches First Digital Issue Fully Customized For The iPad

Oct. 20, 2010 - PRLog -- TransWorld SNOWboarding, the world’s largest and most respected snowboard brand, has reached new heights with the launch of its digital edition, TransWorld SNOWboarding+.

“Snowboarding is all about progression, and TransWorld SNOWboarding is no different. From our first cut, taped, and stapled issue in 1987, to the megalithic Buyer’s Guides of the 1990s, to the 1996 launch of twsnow.com, leading directly to the iPad, we have always been about pushing the limits of media, and just as importantly, doing it first,” says Annie Fast, Editor-in-Chief of TransWorld SNOWboarding.

Available through the iTunes App Store for $2.99, TransWorld SNOWboarding+ is the ultimate interactive digital media experience, offering video, music, additional photos, and a multitude of browsing options.

TransWorld SNOWboarding+ takes readers behind the scenes of the magazine cover with a video interview from the featured athlete, drawing the reader further into the story. The application boasts high-definition photos and product overviews found in the Good Wood Board Test, 2011 Resort Poll, and Wallpaper editorial features.

“In launching TransWorld SNOWboarding+, we set out to present our readers with a completely new multimedia-experience platform that would complement our existing print and online properties rather than just re-creating one or the other, I think we accomplished exactly that,” says Publisher Adam Cozens. “This new platform was also a huge step in creating a unique and exclusive opportunity for our marketing partners.”

TransWorld SNOWboarding+ will feature interactive ads from exclusive launch partners: Burton, Skullcandy, and Zumiez.

The Fall 2010 issue is the first edition of TransWorld SNOWboarding+. Please visit www.twsnowplus.com for more information.

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About TransWorld SNOWboarding
TransWorld SNOWboarding is the world’s number one snowboard media outlet with an audience of over 1.4-million. Found online at transworldsnowboarding.com, TransWorld SNOWboarding is based in Carlsbad, California and published by TransWorld Media, a division of Bonnier Corporation.

Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.