University of Oklahoma Launches Facebook Store with Milyoni

University of Oklahoma Athletics Department on Tue became the 1st college athletics program to launch its own social commerce app. Sooner fans can now browse official OU merchandise, share with friends & support the program without leaving Facebook
Oct. 20, 2010 - PRLog -- The University of Oklahoma Athletics Department on Tuesday became the first college athletics program to launch its own social commerce app. Sooner fans can now browse official OU merchandise, share with friends and support the program without leaving Facebook.

More than 169,000 fans follow the Sooners on Facebook -- the world's No. 1 online destination. Oklahoma is breaking new ground by taking its social media initiatives to the next level and introducing social commerce.

"This is a new and unique service for our fans inside Facebook," said Jason Matheson, director of internet services for OU Athletics. "They can support the Sooners while sharing their experience with friends and family."

The application, created in cooperation with Milyoni and Team Fan Shop, is available via the official Facebook page of the Sooners at

"We're excited to provide a medium in which fans can discuss their thoughts on our licensed merchandise," said Renata Hays, director of licensing for OU Athletics.

"Whether the feedback is regarding the design or the fit, these unbiased reviews will not only help our fans make more informed decisions about their online purchases, but also help us decide what products we need to offer our fans in the future."

"Fundamentally, Facebook is not about shopping" said David Raycroft, Co-Founder and VP of Product Strategy for Milyoni. "It is about having conversations with your friends and family and staying current with your many interests." Socially acceptable selling means leading with an engaging or entertaining post and attaching a relevant product post. For example, with Conversational CommerceTM, merchandisers can conveniently post a video clip from last weekend's football game with a product link to a victory shirt or hat.

"We are thrilled to provide OU, one of the top 10 brands in college merchandise, our Social Commerce solution" said John Corpus, Co-Founder and CEO of Milyoni. "Their fans are passionate, the Sooner products are in high demand and they have a great team of innovative people that want to explore the latest in social network technology. We look forward to spreading the Sooner brand and fan loyalty with the international reach of Facebook."

Milyoni has the largest Social Commerce Network of over 13 million fans. Over 40 merchants have selected Milyoni as their provider of Social Commerce including The NBA, The Onion, UFC, JDRF, HBO and John Elway. To learn more about Milyoni, Conversational CommerceTM, or the latest innovations in Social Merchandising please visit

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Milyoni is a facebook application that marries social networking with ecommerce, by creating the first shopping cart that operates entirely within facebook. We call it Conversational Commerce® and it delivers the best ROI in social media.

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