Audio specialist Sennheiser partners with Dallas Mavericks

Oct. 19, 2010 - PRLog -- OLD LYME, Conn. – October 19, 2010:  Microphone and headphone manufacturer Sennheiser today announced a partnership with the Dallas Mavericks. This unique collaboration will bring sports and music fans together through exclusive web content. The partnership also marks the launch of Sennheiser’s MM 550 TRAVEL Bluetooth® wireless mobile music headset, which the Mavericks have chosen as their official traveling headset.

“The Dallas Mavericks and Sennheiser share a passion for offering premium entertainment to our loyal fans,” says John Falcone, president and CEO, Sennheiser Electronic Corporation. “We have partnered with the Dallas Mavericks to introduce a versatile headset that delivers the highest-quality sound and performance for music and conversation—especially for frequent travelers.”

As the official travel headset of the Dallas Mavericks, the MM 550 TRAVEL will accompany players on their daily travels to packed arenas and team activities. The premium noise-canceling headset is designed for frequent commuters who use smartphones for everything from conference calls to keeping in touch with family to listening to music.

“NBA athletes are the ultimate commuters,” says Mark Cuban, owner of the Dallas Mavericks. “Our guys travel thousands of miles per season and with the MM 550, the players can stay relaxed, connected and entertained, regardless of where we are.”

The MM 550 TRAVEL combines the first-class comfort, quality and convenience of a state-of-the-art Bluetooth headset with a luxury noise-canceling headphone. The MM 550 TRAVEL enhances the latest mobile phones with Sennheiser’s exclusive NoiseGard™ 2.0 active noise cancellation technology, extra-large ear cups and SRS Labs’ new SRS WOW HD™ technology for more immersive listening. It also features TalkThrough technology that lets travelers speak to flight attendants or seatmates without removing the headset.

The MM 550 TRAVEL will be available this fall with a street price of $499.95. Visit http://www.sennheiserusa.com for stores. The Dallas Mavericks begin their quest for the NBA Championship on October 27. Tickets are available at http://www.nba.com/mavericks.