New Market Report Now Available: Smartphone platform profile: Google Android

New Wireless market report from Ovum: "Smartphone platform profile: Google Android"
 
Oct. 20, 2010 - PRLog -- This profile looks at Google's Android platform - an open-source software platform for mobile phones and other devices - from a mobile operator, handset manufacturer, and developer perspective.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/87557_smartphone_platform_profile_google_android.aspx

Report Table of Contents:

Executive summary
In a nutshell
Ovum view
Rapid expansion and huge market share gains
Version iteration causing some fragmentation as platform races towards maturity
Android Market is now placed second for available apps
Android will proliferate on non-smartphone devices
Android market position
Android handset shipments to reach 110 million by 2015
Android allows differentiation, but at a cost
Version fragmentation is a problem
Customization risks consumer alienation
Commercial developers need to be profitable
SWOT analysis
Strengths
Mobile operators
Handset manufacturers
Developers
Weaknesses
Mobile operators
Handset manufacturers
Developers
Opportunities
Mobile operators
Handset manufacturers
Developers
Threats
Mobile operators
Handset manufacturers
Developers
Customer base
Mobile operators
Handset manufacturers
Technology overview
Android is built on Linux and a derivative of Java
Limited support for native development
Google has built its own version of Java
Oracle legal action against Google
Android releases
Chipsets
ARM
Intel x86
OHA membership

List of Tables
Table 1:  Android platform releases
Table 2:  OHA members

List of Figures
Figure 1:  Android shipment forecast: 2009-15
Figure 2:  Number of models released by Android version: 3Q09-2Q10
Figure 3:  Total Android handset models: 1Q09-2Q10
Figure 4:  Android models by vendor: 3Q09-2Q10
Figure 5:  Overview of the Android software architecture
Figure 6:  Android models by chipset vendor

About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
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Tags:Android, Handset, Mobile, Developer, Manufacturers, Operators, Platform, Google, Models, Version
Industry:Mobile, Wireless, Telecom
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