Legacy4Life: The Basics of Marketing by Legacy4Life

Oct. 19, 2010 - PRLog -- Legacy4Life: The Basics of Marketing by Legacy4Life

You may be wondering, what exactly is marketing and why is it important to you as an entrepreneur? According to Legacy4Life, marketing, stated simply, is everything you do to place your product or service in the hands of potential customers. This includes diverse disciplines like sales, public relations, pricing, packaging, and distribution.

Legacy4Life has found that if business is all about people and money and the art of persuading one to part from the other, then marketing is all about finding the right people to persuade.

Marketing is your strategy for allocating resources, such as time and money, in order to achieve your objectives (generally a fair profit for supplying a good product or service).
Legacy4Life points out that the most brilliant strategy won't help you earn a profit or achieve your wildest dreams if it isn't built around your potential customers. A strategy that isn't based on customers is much like a man who knows a thousand ways to charm a woman, but doesn't know any women. Great in theory but altogether unrewarding in practice.
Legacy4Life explains that if you fit the classic definition of an entrepreneur, basically someone with a great idea who's under-capitalized, you may think marketing is something you do later -- after the product is developed, manufactured, or ready to sell.

Though it may feel counter-intuitive, marketing doesn't begin with a great idea or a unique product. As Legacy4Life goes on to explain, it begins with customers, those people who want or need your product and will actually buy it.

Entrepreneurs are typically in love with their ideas, and they should be. After all, why would anyone commit their energy, life savings, and no small part of their sanity to anything less than a consuming passion. Because entrepreneurs are generally passionate about their idea, product, or service, they innocently assume other people will feel the same. Legacy4Life highlights a key point. It really just doesn't work that way!

People have their own unique perceptions of the world that is based on their belief system. Legacy4Life believes that the most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions.

Context can most often be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Legacy4Life recognizes that entrepreneurs need to be aware of many other contexts, such as social and economic trends or governmental regulations, which we'll discuss another time.

Legacy4Life wants you to remember that people don't just "buy" a product. They "buy" the concept of what that product will do for them, or help them do for themselves. People who are overweight don't join a franchise diet center to eat pre-packaged micro-meals. They "buy" the concept of a new, thin, happy and beautiful self.

It’s time for you to become a smart marketer. Legacy4Life informs that it is important you take time at the beginning to discover who your potential customers are, and how to effectively reach them.

Your entrepreneurial dream, without a plan, is really wishful thinking. While a marketing plan can generally be a map for success, remember that the map is not the territory. A strategy that ignores the customer isn't an accurate reflection of the landscape.
Legacy4Life wants you to just keep in mind that research attempts to predict the future by studying the past. It reveals what people have done, and extrapolates what people might do, not what people will do.

Planning is extremely needed, research is important, but there's no substitute for entrepreneurial insight.

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Legacy4Life, LLC is a unique service-focused company with a passion for connecting like-minded individuals and organizations to provide resources to worthy causes that impact many. Today, countless individuals have a deep desire to give now, as well as leave a legacy, for their loved ones and to those organizations that mean so much to them. Legacy4Life and its affiliates, exists to help clients in achieving their goals.