Experiences and Insights from Liverpool's Visit to the Shanghai 2010 World Expo

An insight into the experience of Liverpool city's representation at the 2010 World Expo in Shanghai.
By: Ph.Creative Ltd
Oct. 19, 2010 - PRLog -- An intrepid first journey to the far east began for me just last Tuesday (12th October) to support the city of Liverpool’s bid to be included, recognised and acknowledged as a city within the ranks of other global leading cities and countries at Shanghai’s World Expo. The Expo was a sight to behold with an unbelievable array of pavilions representing countries far and wide.

Our cities’ presence there, the only UK city represented, was a resounding success aptly punctuated by the culminating ‘Liverpool Day’ concert opened by council leader Jo Anderson and included performances by the Liverpool Philharmonic orchestra, The Scaffold, OMD and the new rising stars 6ix Toys.

Liverpool staged a show that had people from our Liverpool contingent, Shanghai and around the world dancing in the aisles – a fabulous sight to behold and yet another confirmation that scouse talent, humour and entertainment will travel and be embraced by anyone in the world.

With no particularly strict agenda, as well as supporting our city, I wanted to get a feel for future opportunities that might be found slightly further a field than Manchester and understand the how’s, why’s and where’s to start making useful connections for Ph.Creative in China. The Chinese burgeoning search market is one to watch and resources for building teams out there are extremely cost effective. The social media side of things however, appears to be a no-go… a week without Facebook nearly killed me. The restrictions that the Chinese government hold over what you can and cannot search for are very interesting too.

With such an open mind and small ambition it could be argued that I was only ever going to hail the trip a success however in a country that simply does not speak English, with a completely different culture and outlook on life, there were obvious challenges afoot, and the support of the international division of Liverpool Chamber of Commerce and our local representatives of the UKTI played a incredible role of making the trip a useful, informative visit as well as an enjoyable experience.

‘It’s not what you know, it’s who you know’. I’d say in China it’s more like, ‘ it’s what you know about who you know’, you know? The delegation was introduced to key Chinese business contacts and formal meetings and networking opportunities with businesses such as Bentley were arranged to add as much value as possible – and it did on all fronts.

Business support agencies regularly get knocked, they get closed down, shuffled about and quite often go unappreciated. I’ve got to say they looked after us very well and deserve full credit for their hard work.

One such benefit of the trip was in fact meeting a lot of useful, friendly and interesting people from Liverpool as we navigated, learned and toured Shanghai together.

So, lots to follow up, eyes opened and I’m refreshed and re-energised - looking forward to getting back to the team. I’m in no rush to once again taste ‘Chicken Cartilage’ or ‘Deep Fried Bullfrog’ however I’ll gladly return to China now that it’s firmly on my business radar as a future place for Ph.Creative to operate.

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Ph.Creative is a full service internet marketing agency specialising in the combination of online and offline marketing strategies to effectively promote your business, create brand awarenesss and provide a lead generation system that works for you.
Source:Ph.Creative Ltd
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Tags:World Expo, Shanghai, Business, Commerce, Trade
Location:Liverpool - Merseyside - England
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Page Updated Last on: Oct 19, 2010

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