Six Sigma Marketing Institute releases Customer Retention Program

Oct. 18, 2010 - PRLog -- Customer Retention Program has been released by Six Sigma Marketing Institute and can be found at http://DrivingMarketShare.com. Customer Retention is the fourth step in the 5 Cs of Driving Market Share Program.

The Retention (Improve) stage could also be called the Enhancement stage. For value leaders, the focus should be on enhancing value to sustain their leadership position. Extending the gap between the value an organization provides and the value provided by the nearest competitor can lead to best in market status. Value followers will want to improve those elements of the value creation and delivery system that will close the gap. This is when organizations need to enhance or improve their competitive value proposition in accordance to the directives of the market place.

The Customer Retention Program consists of Audio, Microsoft Word, Excel Spreadsheets and PDF files that contain...

1. Customer Retention Value Assessment
2. Customer Retention Value Assessment Scoring
3. Customer Retention eBook
4. Loyalty Value Matrix Forms
5. Loyalty Value Model Forms
6. Customer Retention Audio

Customer Retention is just one module of the 5 Cs of Driving Market Share Program. The Five Cs will give you excellent background knowledge on how to build an effective and efficient marketing data set based on customer value. Customer Value is the only true measure for Driving Market Share. This program is based on five components:

1. Customer Identification
2. Customer Value
3. Customer Acquisition
4. Customer Retention
5. Customer Monitoring

Though the best value is achieved in utilizing all five components, the programs are designed so that each module is completely self-supporting.

Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share.

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute, the leading organizations and authority of Six Sigma Marketing. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. His consulting services are absolutely unique. They are filled with proprietary measurement and management techniques designed to help you grow market share and top line revenues. Dr. Reidenbach is the author of over 20 books on marketing and market research.

Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe Dager is President of Business901 and a Lean Six Sigma Black Belt. If you visit the Business901.com website, you can download the Value Stream Marketing eBook.

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Business901 assists in the management of the program and will be the host of the Discovery Call. Joe Dager is President of Business901 and a Lean Six Sigma Black Belt.