Sri Kulai Featured Prominently At Malaysia Power Brand

Oct. 17, 2010 - PRLog -- A brand is only as good as the recognition given to it.
Chief Executive Officer of AYS Sdn Bhd, Liow Ren Jan said that he was exhilarated when he went to the stage to receive the Malaysia Power Brand award for the Sri Kulai brand, which was picked as the winner for the Microwavable Halal  Food category.
Presenting the award at the Asia Pacific International Brands Summit Malaysia Gala Dinner 2010 was Guest-of-Honour, Datuk Liew Vui Keong in his capacity as Deputy Minister in the Prime Minister’s Department, Malaysia.
“The award is a true recognition for Sri Kulai,” he said. ”We have worked hard, and being a leader in the microwavable halal food industry is something that we have dreamt for.”
Liow said that with the strings of awards received by the Sri Kulai brand, the company is now moving aggressively to promote its Sri Kulai Lifestyle Concept Outlet, which will go on the licensing concept.
“The business is simple and requires only a very low capital investment for anyone to venture into the ready to eat meals  business, where every transaction is cash,” he said. “There are no hassles of having to prepare the food or ensure that the quality is consistent.”
Sri Kulai is the country’s first microwaveable, Halal, frozen ready-to-eat Malaysian meal. In four minutes only, the wholesome meals can be served hot from the microwave oven. “The beauty of it is that the food can be served at any time of the day, with no cooking!” he said.
This is especially suitable for food service providers, hospital and tourist resort operators whose core business should be in promoting their core services, instead of spending their resources on the kitchen. To date, he said, Sri Kulai Lifestyle Concept has been applied very successfully in UK Farm in Kluang, Johor, which attracts mainly tourists from Singapore.
To these operators, the “Sri Kulai restaurant in a pack” will also help them to plan their food supply. “There will never be excess food that will expire or go stale during the low season,” he said. “Wastages can be cut down substantially.”
Although packed in microwaveable containers, the food especially Sri Kulai’s Western Meals range can always be served on dinner plates.
The brand, Sri Kulai, Liow  added, will continue to be hyped up. This year, Liow himself is one of the finalists in the  MRCA 8TV Entrepreneurs Award, an award competition organized by Malaysian Retailer Chain Association whose members comprised by big names such as AirAsia, Cold Storage, 7-11, Secret Recipes and Starbuck.Liow Ren Jan  was also a recipient of the “Outstanding Chinese Business Leader” at a ceremony held at National People’s Congress Centre, Beijing on June 6 by HongQi Pictorial (红旗画刊), a leading Chinese current affairs magazine, published a list of 60 finalists from China, Macau, Hong Kong and overseas Chinese for various categories of awards for online voting.
According to Liow, Sri Kulai was awarded the Best Halal Product 2009 by The Halal Journal. AYS is the first company in Asia to bag this most prestigious award in the international Halal Industry. Sri Kulai again received the Gold Award for Product Innovation awarded by the Malaysian Institute of Food Technology (MIFT).
For those interested in the Sri Kulai Lifestyle Concept Outlet, briefing will be carried out at Jaya One Sri Kulai Lifestyle Concept Outlet, Cold Storage Building, Section 13, Jalan University, Petaling Jaya, Malaysia every Wednesday 10am to 12 noon, 2-4pm, and Saturday 10am to 12 noon. Call Sri Kulai staff at +603-7955 8840 for reservation. Visit AYS’s website at www.ays.com.my and Sri Kulai facebook for more information. Enquiry please forward to info@ays.com.my.

END.