Pikeville, KY Used Car Sale Campaign Gets High Tech Push By Social & Online Classified Media Outlets

This is the first time, in Pikeville, a car dealership has sent out a key remote on a direct mail piece and used the power of social networking, classified internet websites and even a search-spider-friendly micro site to drive awareness
By: David Pace, The ARC
 
 
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Tags:
Pikeville
ky
Used Cars
Sale
Advertising
Marketing
Events
Deskins Motors
Automotive

Industrys:
Automotive
Advertising
Event

Location:
Tampa - Florida - US

Oct. 15, 2010 - PRLog -- Pikeville Area used car Dealership Creates big online buzz with a New Car giveaway! Need proof that the internet has taken over all aspects of consumer behavior? For the first time ever a Pikeville, KY area used car dealership is combining the power of Technology & online classified advertising to fish for customers with bait that Deskins Motors is betting will be too tempting to pass up! “This is Not Just a Used Car Sale,” says Jason Deskins General Sales Manager at Deskins Motors. “In today’s digital world & tough economic climate we’re finding it more difficult to entice customers to consider a new car purchase,” Deskins says. So Deskins Motors has upped the ante by sending a handful of prize winning numbers, and a key remote for a New 2011 Hyundai Sonata, to homes in and around their Pikeville, Kentucky dealership.  “We’re counting on our AutoTrader.com listings and Social Networking sites like Facebook to quickly spread the word that there is definitely a winning number sent out and it could be sitting in your snail mail box. Tell your friends, relatives and co-workers not to leave it sitting on the kitchen counter or coffee table spread the word on your Facebook to bring it in to win” Deskins says.

Sales promotions like this are not new to the car buying public but this is the first time, in Pikeville, a car dealership has sent out a key remote on a direct mail piece and used the power of social networking, classified internet websites and even a search-spider-friendly micro site to drive awareness of a significant prize incentive. http://www.deskinsmotorsusedcarsale.com is a micro site the dealership created so that friends, family & co-workers have a centralized place to drive each other to see the funny TV commercial and learn more about the vehicle specials and prize packages which include $20 cash, $1,000 cash, $5,000 cash, Gold Coins, and for one lucky snail mail recipient, a New 2011 Hyundai Sonata, Now that’s a viral campaign worth passing on!  

Who: Deskins Motors 888-521-9065
What: Viral Car Campaign Searches for New Car Prize Holder
When: Tuesday October 19, to Saturday 23rd (9am-7pm Tues- Fri, & Sat 9am-6pm)
Where: Deskins Motors, 100 Deskins Dr. US 23 North of Pikesville, (1 Mile from Floyd County Line) Pikeville, KY 41501

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Automotive Relationship Consultant-ARC is a forward thinking advertising agency that specializes in automotive marketing for vehicle dealerships. It uses the tools of the new millennium as well as traditional media to sell vehicles and build reputation.
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Email:***@thearcnow.com Email Verified
Phone:727-545-4000
Zip:33781
Tags:Pikeville, ky, Used Cars, Sale, Advertising, Marketing, Events, Deskins Motors, Automotive
Industry:Automotive, Advertising, Event
Location:Tampa - Florida - United States
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