Brix Research launches tool to measure Employee Trust

Oct. 14, 2010 - PRLog -- Pune:- Brix Research Private Limited, a market research agency with 5 years of experience in studying perceptions, has launched a employee survey tool for measuring the trust employees place on their employers. The technology assisted tool, called Employee TrustPulse, was launched today.

Sachin Bhosale, Business Head, Brix Research elaborated on Trust, “Trust is the primary attitude essential for all other positive transactions at the workplace. Our model is based on 50-plus parameters that help derive Trust, and we have created technology to implement it through a simple and quick method. Using Employee TrustPulse the organization will get a deep insight into Trust quotient of the employees,  and with this as the base, they can apply strategies to the dramatically improve employee-employer Trust bond. The robustness of the tool is in the fact that it has been empirically tested and tried with several clients before being productized.”

“Trust is the critical deciding factor when employees take up jobs. Though employees spend over a third of their lives at the workplace the employers so far did not have any tool to measure the trust employees placed their employers. Employee Trust-Pulse meets this need-gap effectively and it will be of great value to the HR heads”, Bhosale added.

Effectiveness in recruitment and retention can result into a key competitive advantage for organization, and the higher the degree of Trust placed on the organization by the employee (current or future), the higher the benefit to the organization. As the employee trust placed on an organization becomes better it results in better the pride in the work place, lower attrition, better creativity at work, better teamwork and alignment.
The Employee TrustPulse is designed to identify gaps in the 61 components of Trust to systemically be able to address them. By using the TrustPulse, the organization will also be able to benchmark Trust across time, geography, audiences, sections and services.

About Brix Research
Brix Research is a market research firm that believes in Authenticity, Accuracy & Reliability. The agency has worked with several national and multinational clients for their quantitative and qualitative research needs.

For further media information, please call
Ishani - 9822014528
Chitra - 9823442065

# # #

Blue Lotus Communications are Communication Consultants with an array of health care, technology and finance clients. The other businesses of the group include a design boutique called Mustard Designs and Blue Bytes, an Information Logistics service.