Real Publicity Story: What's $12,000 times 5? (That Will Be $60,000 Please)

Annie delights with another real publicity story designed to teach authors valuable lessons on how to create a PR strategy. What happens when an excited new author signs up for an expensive PR plan? Ohhh, you don't want to know, but if you must . . .
By: Annie Jennings
 
Oct. 13, 2010 - PRLog -- Real Publicity Story: What's $12,000 times 5? (That Will Be $60,000 Please)

ADD THIS UP WHILE YOU ARE AT IT:  What’s no magazines + no newspapers + no TV + a handful of baby radio shows?

A whole lot of nothin’ . . . . for $60,000.

But the author signed up with the retainer PR firm without any guarantees.

She paid her monthly fee of the $12,000 per month for five months.

WANT TO GET MORE OUTRAGED:  She is a media savvy PHD who can discuss the HOTTEST TOPICS in the news!  She is a headliner guest who can command the biggest shows in the country.  

But in the end of her publicity contract, she got nothin’.  

With Annie and that kind of money, should could have had it all.  From 10 MILLION REAL LIVE LISTENERS REACHED via big radio shows to influential name brand print and news  internet sites to network TV shows with the famous hosts.

WHEN  IS THIS GOING TO STOP?  Annie just wants to know WHY people are still buying into this business model !?!

How can business be done this way?  So one-sided?  With the deck stacked against the purchaser like this?

Imagine walking into a store to buy a $60,000 coat (remember this is just an example to show what it's like to give your money away for nothing and how you would never do this with real life).  The shopkeeper takes your $60,000 and tries to get you the coat you want.  But unfortunately they just can’t seem to locate any coats that fit you.

But they get to keep your money anyway.  For trying.  Bye bye $60,000.

Where would the publicity industry be without Annie Jennings PR who created the famous PAY FOR PLAY publicity business model of guaranteed deliverables or the Top 35 Markets Radio Campaign where clients are booked on the biggest shows in the biggest markets?

Well for one thing authors would be a lot worse off.  Many of the authors who built up strong business positioning and a significant competitive advantage would have a lot less of each going for them.

Thousands of newly published authors would have no access to the media marketplace. They would not be able to the live their dream of seeing their book come alive with publicity.

They would be all dressed up all the time with nowhere to go EVER.

MILLIONS & MILLIONS OF PEOPLE would have missed out on hearing the messages of all of the authors and experts Annie has booked over the years.

YOU JUST CANNOT GET THIS ANYWHERE ELSE:  Annie is cheap, she is fast and she is good.  She does not price gouge and she refuses to build a business model around excess profits.  She keeps her costs down, she’s streamlined and can produce mega results at the drop of a dime.

SO WHY DO AUTHORS STILL FALL FOR THE $60,000 DEAL?

Wouldn't You Rather
Do Business With Annie Jennings PR?

*******
More About Annie's Other Publicity Programs:

PUBLICITY IN ANY CITY, ANY TIME:  Annie Jennings PR FIRM books TV shows in any city at any time, the big national TV shows, major print media and high powered radio shows with gigantic listenership.

YOU DON'T HAVE TO BE RICH TO BE AN ANNIE JENNINGS PR CLIENT:   It does not have to be that only the well-financed can access the powerful impact of publicity placements.

WORK WITH THE ANNIE JENNINGS PR FIRM  Your competitors are working with Annie Jennings PR and accumulating huge media assets they will use to their advantage.  You can too.

Thousands Of Experts Booked With The Media
#1 Most Powerful Radio Campaign Your Money Can Buy

Contact  PR FIRM, Annie Jennings, of the National PR FIRM at http://www.anniejenningspr.com

You can find lots more book publicity, book PR, book promotion and book marketing tips, ideas and strategies at the national PR FIRM Annie Jennings PR

PR FIRM PUBLICITY SITES: http://www.anniejenningspublicity.com

and http://www.anniejenningsbookpromotion.com

# # #

Annie Jennings PR is a National Media Strategist and National Publicist providing publicity, branding and marketing and media packaging and development strategies to experts, analysts, businesses, corporations and individuals including book authors. Be sure to visit www.anniejenningspr.com for lots more publicity resources you can use for your publicity and promotion success.
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