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Mingle Media TV Network to air New Web Series “Maya Uncovered” Designed for Brand Integration
MMTVN has Partnered with GraphicMass LLC to Air Their Original Web Series, Maya Uncovered, Shot in Exotic Locations with Fashion, Travel, Technology and Beauty Branding Opportunities Mixed into a Story Filled with Intrigue.
By: Leslie Harris
GraphicMass LLC is a digital advertising agency and production company comprised of a group of producers, directors, and award winning crews specializing in Film, TV, and New Media. The team is headed up by Executive Producer, Bryan Basham, who has worked as a Broadcast Producer on Kellogg’s, Disney, McDonalds, and USPS projects for Leo Burnett, The Walt Disney Company as a Senior Producer on Superbowl, World Series, Adventures by Disney, and All Parks and Resorts worldwide projects; and as an Executive Producer for SK + G Advertising on Palms, MGM, Borgata, Bahamar, LUXOR projects. Working these and other brand entertainment projects like Pup-Peroni Dog Treats and Ford Motor Company’s “Need for Speed” Mustang Video give GraphicMass LLC productions the edge in creating Feature quality New Media entertainment . More info on GraphicMass can be found on their website at http://www.graphicmass.com.
“We were excited to partner with GraphicMass and Bryan’s team to host the “Maya Uncovered” webseries on our network.” Said Stephanie Piche, Executive Producer of Mingle Media TV. “With more TV entertainment moving to find audiences online, we’re ahead of the curve by offering our audience a platform where they can watch original web created series in a branded video player that blends in with the story as it unfolds.”
There are sponsorship opportunities available for pre, mid and post roll advertising with the “Maya Uncovered” web series for season one which has already been shot. Advertisers benefit with this integrated ad approach as it organically blends brand messages into the story through product placement and with a customized player where the story is carried over into the side bar of the player for other branding opportunities. The MMTV Network also uses social media with traditional marketing techniques to help build audiences and ‘fans’ for their content providers and sponsors. By adding a “call to action” within the campaign using social media, MMTVN can trigger a higher brand engagement with the audience that goes beyond watching to action.
New episodes of the “Maya Uncovered” web series will be released online on and for viewing at http://www.minglemediatv.com/
About Mingle Media TV
Online, new media and live web TV network company, Mingle Media TV executive produces, and broadcasts over 40 hours of web series and event coverage each week. Our audience reach online is over 250,000 weekly views of our video coverage, web series and live broadcasts and are currently in the top 20,000 websites in the US. Our video coverage, web series and live broadcasts are promoted via Twitter, blog posts, Facebook and other popular social networks; in addition to airing live on the iPhone, Blackberry, and Android platforms and syndicated through Blip.TV and over 15 syndication sites including Daily Motion, YouTube, Boxee, Roku and as an iTunes podcast. MMTVN's web TV shows feature lifestyle subject matter experts and social media content providers from celebrities, authors to bloggers including executive producing two shows with Emmy award winners. MMTVN also covers Hollywood celebrity and charity events from the red carpet and behind the scenes. Some of the events MMTVN has covered in 2010 are IPTVFest, HollyShorts, LA Shorts Fest, AOF Fest, Daytime Emmys, Saturn Awards, Streamy Awards, People's Choice, StaytunedTV Awards, Summer Evening of Shorts, plus several Web Series Premieres and A-list Celebrity Fundraisers. The founder, Stephanie Piche, has been a panelist at the past two Digital Hollywood conferences speaking on web series and monetization of media, in addition to being a member of the WebTV Workshop Pro-Panel. Mingle Media TV is also hosting the Audience Choice Category in the New Media Film Festival for Web Series Creators. For more information, please visit http://www.minglemediatv.com.
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