Web Company In Milton Canada Personalizes the Web Experience For Other Businesses

If You're business is suffering from few clients and few calls it could be time to start personalizing your website as a strategy for generating more sales and leads for your business. Here's how.
By: Ryan WSI
 
Oct. 12, 2010 - PRLog -- Website personalization is a good investment of time, energy and money because it can help improve and enhance your website. Site personalization is a process of gathering and storing information about the people who visit your website and then analyzing the information. Based on this analysis, you can enhance and optimize your website to ensure you are delivering the right information to each visitor at the right time, which is sure to enhance the user’s overall experience and satisfaction with your website.  

Web personalization includes ensuring that information and applications on your site match your visitors’ interests, roles and needs.  In order to do this, web analytics is necessary. Sometimes the process includes offering special treatment to repeat visitors, such as a member’s page or member’s discount area.

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The benefits to personalizing a website are numerous.  You will increase the overall customer satisfaction and experience of your website because your site will be easier to use and visitors will be able to locate the information they need more quickly and efficiently. Ultimately, web personalization can help you improve your sales.

Web site personalization is an excellent tool to use if you are trying to improve internet marketing in any of these areas:
•   Targeting advertising
•   Promoting products
•   Personalizing news feeds
•   Recommending documents
•   Providing advice
•   Targeting email

Internet marketers may use personalization to target advertisements and promote products or when managing:
•   Customer relationships
•   Marketing campaigns
•   Website content
•   Knowledge and information
•   Personalized portals and channels

A recent August 2010 survey by Maxymiser, a conversion management solutions firm, supports the use of personalization when it concluded that better websites with better landing pages help improve the effectiveness of online campaigns.

However, Maxymiser found that although most senior marketers agree that web site personalization increases conversions, only one-third will make personalization a top priority.  Instead more than half of these marketers plan to use their 2011 online marketing budget to focus on the areas of search, website creation and site optimization. Certainly an internet marketing plan that does not address web site personalization is not the most effective approach.  Ultimately, site personalization can enhance these other efforts (like search, SEO and SEM) by providing the best possible landing pages for keywords that direct website users to a site.  Driving traffic to an inefficient landing page means that the site may miss out on revenue and is not an effective strategy.

The content optimization that results from web site personalization is a powerful way to improve SEO and SEM efforts, by improving the overall customer experience while reducing the cost of customer acquisition through these channels.

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Considering the importance of optimizing landing pages and creating better websites, an important piece of SEO advice to follow is to invest in website personalization. The benefits are numerous and are worth the time, effort and cost that may be involved.

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yourWSAdvantage is the leading Internet Marketing,Web Design,Search Engine Optimization Service Provider in Oakville,Ontario. We'll help You Reach More Clients and Potential Customers Through Conversion Architecture and SEO.
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