Eddie Bauer Celebrates 90th Anniversary With Special Edition Mad River Canoe

Oct. 5, 2010 - PRLog -- EASLEY, S.C. and SEATTLE, Wash.–
The last time iconic outdoor American brands Eddie Bauer and Mad River Canoe teamed up in 1984, they powered Valerie Fons and Verlen Kruger to a World Speed Record for canoeing the Mississippi – from Lake Itasca in Minnesota to the Gulf of Mexico in 23 days. Today, the occasion is a celebration of years versus days, as Mad River Canoe is partnering with Eddie Bauer to celebrate the Seattle company’s 90th Anniversary with a special edition Mad River Explorer 16 Kevlar canoe.

The limited edition and numbered Explorer canoe features the Eddie Bauer 90th Anniversary logo and signature pinstripes. The canoe is constructed from Kevlar, making it light, sleek and equally at home on the river or open water.

“Eddie Bauer grew up fishing and floating the rivers and streams of the Pacific Northwest, designing and building products built to last and perform in the field,” said Neil Fiske, president and CEO of Eddie Bauer. “Mad River Canoe reflects the same spirit of adventure and craftsmanship that Eddie embodied during his long career.”

“We are very honored that Eddie Bauer chose Mad River Canoe in celebration of its 90th anniversary,” said Sue Rechner, CEO of Confluence Watersports, parent company of Mad River Canoe. “The Explorer is one of the first and most classic Mad River Canoe designs that well suits the tradition of the American sportsman. We are thrilled to partner with Eddie Bauer at this milestone,” she added.

The Eddie Bauer 90th Anniversary Edition package includes a custom-outfitted Explorer 16 Kevlar canoe and two custom Vapor bent-shaft paddles.

Outfitting includes:
•   Eddie Bauer 90th Anniversary logo and side pinstripes
•   Dark stained and oiled wood gunwales and seats
•   Custom “Eddie Bauer Green” exterior gel coat color
•   Color matched interior paint
•   Dark stained and oiled walnut deck plates and carry handles
•   Contoured yoke
•   Brass medallion
•   Two bent shaft Vapor paddles with custom logo and striped handle grip

The Eddie Bauer 90th Anniversary Explorer 16 presented by Mad River Canoe is a timeless choice that appeals to the adventurers of today. This special edition canoe is currently available for sale at www.madrivercanoe.com and Mad River Canoe specialty retailers.


Specifications:

Length    Width @ Waterline   Average      Weight           Capacity    MSRP
16’3”   33.25”                                  57 lbs       1100 lbs      $3,725
Made in the USA


About Mad River Canoe:
Some say that a mischievous rabbit founded Mad River Canoe (read about it here). We’re not saying for sure, but when Jim Henry built the first Mad River Malecite in 1971, he was inspired by the Micmac Indian legend of a rabbit whose confidence was a powerful asset when backed up with innate abilities. Confidence, aptitude, innovation and results guided the beginning of Mad River Canoe and they persist in the brand and its boats today. For nearly 40 years, Mad River has devoted itself to the craft of building a better canoe, not for the glory, but for the results. Until you can get on the water to feel the confidence of a Mad River Canoe yourself, check us out online at www.madrivercanoe.com.
About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 358 stores throughout the United States and Canada, through catalog sales and online at eddiebauer.com.