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Party City Launches MAYHEM Costume in California Stores
Party City has begun retailing the new MAYHEM character costume created by actor and singer Tyrese Gibson. The MAYHEM costume is available exclusively at PartCity.com and in California Party City stores.
Introduced in San Diego during Comic Con in Late July 2010, the initial run of MAYHEM costumes sold fast. Fans of all ages clamored to meet Tyrese Gibson as he walked the convention floor with several costumed MAYHEM characters. Gibson later appeared for an in-store signing at the Party City in Chula Vista, CA.
"With the entertainment world at large currently bowing at the feet of comics and its ideas, it's incredibly exciting to have a media mastermind like Tyrese Gibson turning his attention our way," says Image Comics CEO and WALKING DEAD writer Robert Kirkman. "MAYHEM is a unique, engaging comic-book experience that could only come from the mind of someone who's risen to the top of so many different fields -- anxious to take another by storm."
MAYHEM is the faceless comic book vigilante who takes to the streets of Los Angeles, where a brutal crime wave has reduced the city to a condition of perpetual fear. Supported by his partner Malice and fueled by a spirit of revenge, MAYHEM strikes back at the criminals and restores order.
Party City stocked its California stores with the MAYHEM costume just in time for Halloween 2010, and expects demand for the costume to exceed stock on hand. Boy's MAYHEM costumes ( http://www.partycity.com/
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Party City Corporation is America's largest party goods chain and Halloween retailer, operating more than 600 stores throughout the United States and Puerto Rico. As a part of Amscan Holdings, Inc., Party City is among the more than 900 specialty party stores that AHI either owns, operates, or franchises. To learn more about Party City, please visit http://www.partycity.com.