Screen Pages launches new e-commerce website for sports apparel company Thefitco

Oct. 4, 2010 - PRLog -- Thefitco, the fitness and sports clothing retailer, has re-launched its transactional website at http://www.thefitco.com. The new e-commerce website has been designed and developed by Screen Pages (http://www.screenpages.com), the e-commerce services company, using Magento.

Thefitco was founded in 1979, back in the days when tennis racquets were made from wood and a gym was a rickety exercise bike and a Bullworker hid in the corner of your garage. Now, with over 200 outlets nationwide, thefitco is the leading health club sports retailer in the UK.  Outlets include the top health clubs including David Lloyd, Esporta, Nuffield & Virgin Active. Thefitco carries major brands such as Reebok, Nike, K-Swiss, Wilson, Zoggs, Speedo, Adidas and Asics.

The new website’s capabilities include:

- Strong, bold design
- Large, life-style photography (with zooms)
- Filtered search (by size, price, colour, sport etc)
- Multi-layered navigation (men, women, etc., with drill-down)
- Ratings and reviews, blog and social media integration
- Email sign up for fitness tips etc
- £3.99 standard delivery, free delivery over £50
- Single page checkout with online card authorisation via Cybersource
- Implemented on popular Magento platform
- Full content management via Magento Administration Panel

Mark Elliott, managing director of the Thefitco, said: “Thefitco has been expanding very quickly through our outlets and the major sports centres. Our customers are increasingly turning to the web, so we wanted to overhaul our online shop and its design, improve the overall service and increase the flexibility and depth of functionality available to us. Screen Pages and Magento represented a dream ticket.”

Roger Willcocks, director of Screen Pages, said: “Thefitco has a great brand, a proven business model, a professional team and hundreds of thousands of customers. It’s very exciting to help combine these assets with an exciting new website running on a rich platform – a recipe for success.”

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Screen Pages (http://www.screenpages.com) has provided e-commerce and related value-added marketing services to niche retailers and mail order companies since 2002. Its e-commerce approach blends creative, analytical, marketing and technical services designed to increase a brand's sales online.