Marshfield Area Chevrolet Dealer Opens New Body Shop in Marshfield, WI

Wheelers Chevrolet GMC of Marshfield, WI, will celebrate the opening of their new Collision Center with a open house on Oct 27th 2010. This facility is the ONLY one of its kind in the Marshfield area to use the water born painting system.
By: Mary Jo Wheeler
Oct. 2, 2010 - PRLog -- The Wheelers’ ties to Marshfield, WI area are deep-rooted, going back to 1964 when Dan Wheeler, Sr. founded the business.  Years later, Wheelers Chevrolet GMC is proud to be part of the New GM and looking forward to eco-friendly advancement in our business.

This facility is the First and  ONLY one of its kind in Central Wisconsin to use water-borne paint which helps to reduce emissions released into the air by 80% . Along with making  Marshfield’s air cleaner, the Collision Repair Center will house a 3-D measuring system with a database of over 12,000 vehicles giving us the capabilities to repair any make and model  vehicle, opening the door to welcome anyone to the Wheeler family of customers.

The current building located to the south of Wheelers existing building will house the new 11,800 sq ft collision repair center including a Marshfield first – a drive in estimating area to keep our customers out of the elements. The building which will also feature a retro 50’s car theme is being built with Schueller Construction and using all local sub-contractors right down to the concrete.

Wheelers Collision Center Invests in Waterborne Technology

VOC’s won’t be treated as VIPs anytime soon be environmentalists. In high amounts, VOCs, aka volatile compounds, can wreak havoc on Mother Nature.

However, some companies have taken steps to help reduce VOC emissions, and they include some businesses like body shops that usually have the green crowd seeing red.  One auto body shop that has taken a wrench to this perception is Wheelers Collision Center. Wheelers Chevrolet GMC ( auto body shop is one of the few certified waterborne shops in Wisconsin, according to Dan Wheeler who owns the business along with his mother, Ann Wheeler and sister, Mary Jo Wheeler-Schueller. For the waterborne system Wheelers chose AkzoNobel Sikkens Autowave.

In the following interview, Wheeler provides the lowdown on waterborne technology as well as the history of Wheelers.

Question: Why did your company get involved in this technology?
Answer: We wanted to stay ahead of the competition, knowing waterborne technology with be required at some point and time by all body shops in the United States. A date of 2012 has been proposed.

We also wanted to take a proactive stand in protecting the environment by going green with AkzoNobel’s paint finishing system who has been the world leader in waterborne paints. Recently we switched to a waterborne basecoat from a conventional solvent borne-based system. VOC’s are commonly used in paint coating products. When released into the atmosphere they help create ozone and smog.

Our use of waterborne basecoat for refinishing our customers’ vehicles significantly reduces the emissions of VOC’s in the atmosphere. This move helps us for our part to improve the quality of our air and contribute to an overall healthier environment in Marshfield.

When compared to conventional solvent-based basecoats, AkzoNobel Sikkens Autowave High performance paint can reduce basecoat VOC emissions by up to 80 percent. Waterborne basecoat is the latest coating technology that’s typically used by manufacturers to create the original color on today’s vehicles.

According to AkzoNobel, the introduction of its waterborne color toners for use in collision centers provides the enhanced vehicle’s original finish. This is a major technological advancement with no downside. Not only is the paint better environmentally, but it also has better color matches and it’s faster to complete a repair when compared to the solvent-based system we were using.

Not every body shop qualifies for use of this waterborne paint. The paint equipment must be up-to-date and its air systems must be tested. The air has to be clean and dry and there cannot be any moisture in the lines.

With the purchase of the all-new equipment we passed every test. Our shop’s air will be cleaner than  the air coming into it. And our spray booth is heated in such a way that the finish is baked just as the manufacturer did. The water-based paint we are using gets reduced or thinned with water, not a lacquer or solvent thinner like most shops use. This way we are not putting any solvents into the atmosphere.

For a shop that mixes an average of one gallon of solvent-borne basecoat color per week, the move to waterborne basecoat saves more than 300 pounds of VOCs from being emitted into the air we breathe. This is the equivalent of taking millions of vehicles off the road annually.

If all body shops changed, that would make a remarkable difference in the quality of our air. Also, by making the switch to waterborne paint systems, we are reducing greenhouse gases.

Cost wise, installing the new system was a sound investment. We found that we are going to be saving time and money because of the system use. Less product used, less time spent on the vehicle, but increasing quality of the final product.
It really is a win-win for everyone!

Wheelers Chevrolet GMC
2701 S. Maple Ave.,
P.O. Box 527
Marshfield, WI 54449
715-387-1204 work
800-499-7831 Toll Free

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Our location makes us a great choice if you're looking for Chevrolet or GMC in Wisconsin Rapids, Wausau, Neillsville, Medford, Marshfield, or Stevens Point Chevrolet. Wheelers is big enough to serve you yet stil small enough to care!

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