Top 55+ Marketer and Former Erickson Retirement Executive to Speak at NARA

Oct. 1, 2010 - PRLog -- Press Release
For more information, contact:
Dan Owens, President, National Active Retirement Association (NARA)
C (704)641-1469 * Toll Free (888)742-7362

Former Erickson Retirement Executive to Speak at NARA
Charlotte, NC (July 30, 2010) – Tom Mann of Baltimore, one of America’s top authorities on the marketing of retirement communities and an expert on selling to consumers aged 55+, will be a featured speaker at the National Active Retirement Community (NARA) 11th Annual Business Conference in Columbia, SC October 20-22 (www.retirementlivingnews.com).

Formerly a leading marketing executive with Erickson Retirement Communities, Tom is the managing partner of TR Mann Consulting, a firm that specializes in developing and marketing retirement communities around the country. Erickson Retirement Communities in the past has been among the largest retirement community operators and developers in America.

Mann is an expert on selling, target marketing and social media strategies to the 55+ consumer market. He will be hosting a two hour sales “boot camp” at the NARA Conference.

The 2010 11th Annual NARA Business Conference will be held at the Columbia Convention Center is downtown Columbia, SC. The Conference is entitled NARA’s “Power Tools” Business Conference: Giving Attendees the Tools to Tackle the fast-emerging 55+ consumer segment.

Professionals, academicians, real estate developers, marketers, salespeople and other businesspeople seeking to capitalize on the unprecedented aging of America will attend. Topics will range internet marketing to strategies to attract retirees to invest in your community to advice on how to successfully design, build and market 50+ housing.

With the oldest Baby Boomer – a group that is 78 million strong – turning age 65 in 2011, many feel that the kickoff to the massive Age Wave is at hand. NARA seeks to inform and educate professionals on the opportunities and challenges that this 55+ Boomer and Beyond market poses to business.

For more information, please call toll free (888)742-7362 or go to www.retirementlivingnews.com. Find us on Linkedin and Facebook. For a video presentation, to to:

http://midlandsbiz.com/articles/6404/

# # #

The National Active Retirement Association (NARA) is a 10-year old, grassroots trade organization that organizes and helps marketers, builders and professionals, businesses and organizations that provide products, housing and services to people age 55+.