Recently Completed Project: Geomarketing Analysis of the Shopping Mall Trade Area.

Oct. 1, 2010 - PRLog -- Center for Spatial Research (CSR) has successfully conducted geomarketing analysis of the shopping mall trade area for the large Finnish company operating in the field of commercial real estate development in Russia.

The purpose of this study was to assess drive-time and walk-time  areas in order to calculate the number of visitors, the level of purchasing power and the future revenue of the shopping mall in St. Petersburg.

The groups of factors in the drive-time and walk-time areas which influence the mall operations were assessed:

1. Population:

- population in the drive-time and walk-time areas
- mall accessibility
- population density
- age groups (segmentation by age)
- indicators of household wealth

2. Business activity:

- number of employees in business centers
- distribution of business centers
- density of business centers

3. Traffic:

- average daily vehicle traffic
- analysis of traffic jams

4. Territory development:

- St. Petersburg General Plan zoning changes
- investment projects
- transportation infrastructure
- houses under construction
- new planned business centers
- number of employees in the immediate area change

In order to implement the project CSR specialists have applied the the following research methods and tools:

- GIS tools for geocoding, drive-time areas analysis, density  assessment
- Comparison of different databases
- Data validation "in field"
- Data obtained in previous research

As the result CSR has provided the client with the final report which included:

- Set of maps
- Tables with evaluated data
- Location pros and cons summary

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The Center for Spatial Research provides geomarketing research and consulting services applying modern (GIS). Our areas of expertise include site selection, trade area analysis, outlet network optimisation, location intelligence, geodemographics, etc.