AAEQ's Scott Stolberg Is A Panelist For 2010 International Big R Show Seminar on Green Marketing

Sept. 30, 2010 - PRLog -- AAEQ's Scott Stolberg Is A Panelist For
2010 International Big R Show Seminar on Green Marketing
Will include participation by Keith Partridge of MEDC and Tom Marx of The Marx Group

(Las Vegas-NV) - Scott Stolberg, president and CEO of AAEQ® Manufacturers and Recyclers, is a panelist for the seminar "Green Marketing - Make it Your Business" during the 2010 International BIG R Show in Las Vegas, Nev. The presentation is designed to help diesel engine and small parts remanufacturers understand how to promote their company’s green assets as a way of improving the bottom line.  

Stolberg will provide perspective on how AAEQ transformed its business through strategic marketing initiatives. Once known as simply a supplier of engine and transmission cores, Stolberg will explain how AAEQ is now known as a leading green company through its full-service automotive salvage and scrap recycling business.

Panelist Keith Partridge, president, McAllen Economic Development Corporation (MEDC) will talk about his agency's "Green Campaign" using mass customization, rapid response manufacturing, warranty repair, product remanufacturing and product reuse to increase profit from a product’s lifecycle. He will explain how manufacturing companies in the McAllen, Texas-Reynosa, Mexico area continue to find ways to reduce energy and product consumption while reusing and recycling wherever they can.

The panel will be moderated by Tom Marx, president and CEO, The Marx Group, who has helped several clients, including AAEQ, begin green marketing campaigns. Marx says green marketing is not just a PR campaign, it is good for business.

“In this seminar our panel will help remanufacturers learn why green marketing makes good financial sense," explained Stolberg, "along with practical ways that remanufacturers can implement green marketing into their company's overall marketing strategy."

"Green Marketing - Make it Your Business" is scheduled for Sunday, October 31 from 1 pm to 2 pm at the Las Vegas Hilton. You must be registered to attend the International Big R Show to participate in the seminar. For more information on the show, phone (703) 968-2772 or visit www.BigRShow.com.

For more information about AAEQ, phone (702) 649-7776 or visit aaeq.net.


About AAEQ Manufacturers and Recyclers
AAEQ Manufacturers and Recyclers is a comprehensive company that provides leadership in the automotive parts remanufacturing, manufacturing and recycling industries under its AA Midwest and EngineQuest (EQ) divisions.  With locations in Chicago and Las Vegas, AAEQ has been family owned and operated since 1949 and continues to be known for its outstanding customer service and high degree of integrity. AAEQ is also the largest scrap metal recycler on the West Coast. The company also operates an auto recycling facility in Blue Island, Ill. For more information, visit www.aaeq.net.

About McAllen Economic Development Corporation (MEDC)
The McAllen Economic Development Corporation (MEDC) is a not-for-profit corporation under contract with the City of McAllen to create jobs by attracting new industry and helping existing companies expand within the city and in Reynosa, MX. The MEDC team works with prospective industrial clients, handles marketing and public affairs and provides corporate support to existing manufacturing and supplier companies. Industrial clients are individuals who represent companies or industries looking for a site to expand or relocate their plant or service operation. They include the full realm from suppliers to manufacturers. For more information, visit www.mcallenedc.org.

About The Marx Group
The Marx Group is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including business development strategies, lead generation programs, customer retention processes, on-line marketing, advertising, public relations, collateral, tradeshow programs, and interactive design. TMG began as an advertising and marketing agency in Southern California in 1982. Now based in San Rafael, the company has creative and account teams in New York, Chicago, Nashville and Los Angeles. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs. For more information, visit www.themarxgroup.com.

About The International BIG R Show
The International BIG R Show is the Automotive Parts Remanufacturers Association's Solution Marketplace, connecting the trade to the products, services, venues and ideas that make your automotive or truck parts remanufacturing business successful. For more information, visit www.BigRShow.com.

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The Marx Group is a full service marketing agency specializing in developing unique business strategies, public relations and award-winning, results driven creative for the automotive and heavy duty aftermarkets.