The In-house Writer Adds Marketing Sizzle To Businesses From Hollywood Studios To Mom-and-pop Shops

Sept. 30, 2010 - PRLog -- Los Angeles, CA. September 30, 2010.  What do Universal Pictures, The Walt Disney Company, Sony Pictures Entertainment, Paramount Pictures, 20th Century Fox and Warner Bros. have in common? They all make great movies and they’ve all used the services of The In-House Writer, a Los Angeles-based marketing copywriting firm founded by former show business journalist Andrew Hindes.

In addition to film studios and other entertainment firms, the company helps clients of all sizes in a wide range of industries enhance their brand identity, increase sales and communicate more effectively with customers, employees, investors and the media. Organizations in the technology, travel & hospitality, business services and non-profit sectors turn to The In-House Writer to develop strategic messaging and provide marketing copy for materials including press kits, websites, brochures, social media, press releases, bios and annual reports.

“A lot of people say writing is a lost art, but the Internet has actually created a greater demand for persuasive and well-written marketing copy,” says Hindes, formerly a senior writer at entertainment industry trade paper Variety and an executive at Nielsen Entertainment. “Whether you’re promoting a movie, a company, a product or a service, the requirements are essentially the same: You need a strong strategic marketing message expressed in language that is clear, concise and compelling to your target audience. And a lot of the time, you need it yesterday.”

In the current economy, many corporations lack the in-house resources to meet this growing need. “The realities of corporate life require that executives are on the phone and in meetings for most of the day,” says Hindes. “They often have a hard time finding the uninterrupted time to sit and bang out a press release, let alone an in-depth corporate profile or website copy.”

The increasing need to outsource writing assignments and The In-House Writer’s focus on meticulously crafted text, quick turnarounds and competitive pricing, have allowed the company to develop a rapidly expanding client base. Organizations as diverse as Santa Monica Convention & Visitors Bureau, The Academy of Motion Picture Arts & Sciences, Art Center College of Design, Southern California Public Radio and Radio Disney all have turned to The In-House Writer for an array of services from video scripts and sales sheets to bios and brochures.

While the In-House Writer works closely with many prominent PR agencies, the firm does not provide publicity services such as press release distribution or pitching to media outlets. “There are a lot of great professionals out there,” says Hindes.  “We stick to our core strength which is working with firms to develop marketing messaging and then crafting polished, persuasive copy.” It’s exactly that focused approach that has won The In-House Writer loyal fans among corporate executives and PR professionals alike.  

To learn more about The In-House Writer, visit http://www.theinhousewriter.com

# # #

The In-House Writer is a Los Angeles-based copywriting service that helps businesses increase sales, enhance brand identity and communicate better with customers, investors, employees and the media.