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TBOS First Ever Ad Only Magazine For The Sportfishing Trade Mailed Out 8/27/10
Tackle Box of Savings first ad only trade magazine was mailed to about 26,000 retail store owners who are all in the sportfishing sector. Bait & tackle, sporting goods, marine supply, marinas etc. were the recipients of this magazine.
This unique magazine was mailed to roughly 26,000 sportfishing related retailers says company Publisher Keith Tauber. The magazine whose title is simply TBOS is a no nonsense, pure trade magazine containing only manufacturer advertisements geared towards the dealer marketplace. The magazine contained 20 pages of ads which is typically what would be contained in a 36-40 page magazine. The magazine is printed in full color on glossy stock and will be published about 6 times per year.
Publisher, Keith Tauber also says that TBOS will give away a $500 shopping spree in every issue of the magazine. 1 lucky retailer will win this shopping spree and they will then spend the money on products that are found in the magazine. They can spend their winnings on 1 company or on as many as they wish said Keith Tauber. "This actually provides our advertisers with potential electronic leads that are generated by each dealer who enters the contest." Dealers are encouraged to enter the giveaway by visiting the following link: http://www.tackleboxofsavings.com/
Keith Tauber went on to say: "We believe that TBOS will be an integral part of helping the sportfishing industry grow by providing such a valuable service as this. For one, most of the advertisers in our magazine are smaller companies that do not have the resources to advertise nationally in more traditional magazines which are more expensive. So most of them do nothing. This is not a good thing for the industry as this means that those smaller companies are losing market share and smaller mom and pop dealers are also losing. They lose because they are deprived of the opportunity to potentially stock these unique products from smaller manufacturers because most distributors do not stock their products either. TBOS is helping these smaller companies promote their products to the existing small to large tackle shops who can compete more with the large box stores by carrying unique products that big box chains do not carry."
"TBOS is a magazine whose time has come" says Keith and is eager to keep providing excellent value for all advertisers large or small.
The next issue which is slated to come out in December will showcase the winner of the $500 giveaway program that was offered in the first issue that was mailed the end of August. This publicity for tackle shops can only be good says Keith and will "help to keep dealers interested in looking through our magazine"
For more information on advertising in TBOS you can click here: http://www.tackleboxofsavings.com/
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Tackle Box of Savings is an advertising & publishing house that publishes industry specific trade magazines to the sport fishing industry. Our magazine TBOS is mailed to retail businesses who sell fishing and boating products. We also offer email campaigns from dealers or manufacturers who want to target fishermen.