Recession is over, but Couponing is not

Sept. 29, 2010 - PRLog -- Recently, the National Bureau of Economic Research reported that the recession ended in June 2009.  So why is everyone still pinching pennies?  Even though we’ve weathered the economic storm, consumers refuse to pay full price for goods and services they know they can find a discount for.  The clever consumer grew even cleverer while trying to maintain their lifestyle.  Creative measures like online coupons, coupon codes, printable coupons (http://www.mysavings.com/printable-coupons-free/) and free samples have become the norm.

A recent study from research firm Chadwick Martin Bailey indicates that consumers are sticking to these habits, even though economic conditions are improving.  And many manufacturers and retailers are finding renewed success by targeting consumers with coupons.  These printable coupons and free samples (http://www.mysavings.com/free-product-samples-section/) enable potential shoppers to save money while encouraging them to either visit companies’ physical retail locations or websites, where savvy marketers can reach them with additional messaging.  It’s a win-win for companies and consumers, but how are the coupons and codes relayed?
 
There are thousands of free samples and coupons scattered across the Internet.  Google reports millions of searches per month for online coupons and that number is growing. But who has the time or patience to find them all?  That’s where companies like MySavings.com, a savings portal website that aggregates the current free samples and coupon offers into an easy to use comprehensive directory, comes in.  Brandt Held, CEO of MySavings.com, says, “New technologies are making online coupons easy and accessible.  The recession may be over, but being a conscientious consumer is not.”
In today’s economy, coupon clipping is being replaced with online coupons like codes, printable grocery coupons, and local retail and service coupons.  These coupon campaigns, along with free samples, are a great way for struggling companies to generate awareness for their brands.  Held agrees, “The savvier the consumer, the harder companies have to work to reach them.  Companies like MySavings.com do all of the legwork by providing an easy to use, free comprehensive directory of available coupons.  The recession may be over, but couponing is not.”  

MySavings.com was founded as a savings community to bridge the gap between brands and consumers by bringing together the best brand name free samples, coupons, and money saving offers on one simple and free website.

MySavings, Inc. can be reached by telephone at: (954) 267-0352 or by email at: press [at] mysavings.com.

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MySavings is an online community dedicated to bringing together consumers to share money saving tips and offers.