New Market Research Report: What do transforming telcos measure?

Sept. 29, 2010 - PRLog -- In the past, telco metrics have focused on financial, technical, or network related issues. However, with telcos now facing competition from adjacent markets, they need to rethink how they measure and demonstrate value both within their business and to shareholders.

There are thousands of metrics telcos can choose from; product performance and business process are all monitored alongside the usual financial, management information system (MIS), and call center measures. But which ones are the most important to demonstrate to stakeholders at a corporate level and externally? Based on our recent research, we have identified ten core metrics that will enable the transforming telco to demonstrate that it is on the right path in the face of competition.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/76390_what_do_transforming_telcos_measure.aspx

Report Table of Contents:

Executive summary
In a nutshell
Key messages
Performance indicators for telcos
Performance drivers are changing
What are telcos measuring?
The transformation trinity
Focus areas
Innovation
Customer experience
Efficiency
Performance metrics
Are the metrics consistent?
The honorable mentions
Industry implications
What does this mean?
Implications for telcos
Implications for suppliers

List of Tables
Table 1:  Industry players contributing to this research
Table 2:  Top ten performance metrics

List of Figures
Figure 1:  Change in emphasis for business metric
Figure 2:  The transformation trinity
Figure 3:  Customer touch points
Figure 4:  Telco tasks to improve the transformation performance metrics

About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.