Florida Fly Fishing Magazine Continues Double-Digit Growth

Global readership has increased by 84 percent since June, 2010.
By: Edward C. Maurer
Sept. 28, 2010 - PRLog -- Since going on line April, 2010, in its current format, Florida Fly Fishing Magazine has had a significant increase in readership. Relying on good, effective content and a growing staff, the Internet publication is fast becoming a player in the fly fishing communications market.

"Being focused on fly fishing in Florida has been a good decision for us," said Florida Fly Fishing Magazine publisher Ed Maurer from his Dunedin, Florida offices. "We knew a broad-brush approach to any outdoor sport would have little impact and influence with readers. Concentrating on niche topics benefits readers who otherwise get slammed by mass media. Too often media does not consider the reader has literally too much information to slog through. Being able to quickly find what he or she is looking for saves the reader time and energy in an otherwise data-bound environment.

"I discovered early on that I appreciated being able to find what I wanted without the overwhelming burden of too much useless information. Florida Fly Fishing Magazine http://www.floridaflyfishingmagazine.com is rapidly becoming the best, single source for information about fly fishing in Florida. This benefits not only the reader, but also the businesses that support the magazine in an attempt to attract an affluent customer base."

With monthly increases in the 25 percent range over each of the last three months, Florida Fly Fishing Magazine is experiencing manageable and controlled growth that allows it to provide its growing readership with well written articles and features from an experienced and knowledgeable staff of fly fishing writers.

Businesses are encouraged to take advantage of its developing impact on the Florida fly fishing and tourism market by becoming supporters of Florida Fly Fishing Magazine, the only publication dedicated solely to fly fishing in Florida, the Fishing Capital of the World.

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Florida Fly Fishing Magazine is a collection of our online freshwater and saltwater articles and features, mixed with some from other publications, about Florida fly fishing. Following the adage, "Fish where the fish are," this is where readers find the best articles only about fly fishing in the Sunshine State in one, convenient place. We cover everything from bass to tarpon fishing, tackle to techniques, flies to skiffs and more. As we say: “Only Florida - Only Fly Fishing!”

If you are a writer, shop or lodging owner, guide or manufacturer, we would like to offer you an opportunity to share what you have to offer with our readers. You can find more information about what we have for you in our 'Advertising Rates' http://www.floridaflyfishingmagazine.com/advertising-rate... and 'Guide to…Resource Listing Rates' http://www.floridaflyfishingmagazine.com/guide-to-resourc... sections.
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