Increasing Direct Mail Marketing Response Rates by using Internet PURLS with Customized Mailing List

Sept. 28, 2010 - PRLog -- Cape Coral, FL. – Marketing Lists Direct believes using PURLS with increase direct mail marketing response rates. Direct mail marketing is one of the most targeted and effective forms of marketing. The combination of direct mail and the internet will yield explosive results. A PURL is a personalized website created from the mailing list purchased, which allows the prospect to respond to your offer online.

A Purl is applied using variable data printing technology. The direct mail pieces are automatically created with an individual URL targeted to one specific recipient based on the names provided from the mailing list. This mail piece then invites the individual to visit their own personal website, which offers them a greeting similar to the one on the direct mail piece.


The PURL landing page is then used to capture any personal information that is needed by the marketing company. It is common practice for this questionnaire or survey to capture contact information including name, email address, phone number, and demographic information.  By collecting this information, the marketer can then follow up with an additional personalized message normally by email.

There are several advantages to implementing PURL’s into your direct marketing campaigns.

1. Allows for an additional means of communication via the internet, which  is constantly growing in popularity.

2. The ability to track real time responses from recipients as they visit their website.

3. Aids in capturing additional information including email addresses, additional demographic information, and other important data.

4. Helps in further modeling your ideal candidate by analyzing the candidates that are responding.

5. Increases your response rates as much as 5 times your normal direct mailer.

6. Captures the 1 out of 3 individuals that prefer to communicate online which will in turn increase revenue and growth.

Using PURL’s is a powerful additional to your direct marketing campaigns as it creates a comfort for the prospect and allows them to respond with little effort on their part. Responding online is less time consuming and more attractive over responding by mail order or by calling by phone. It also builds curiosity for prospects to want to see their own personalized website created uniquely for them.  It's well known that the shorter the process, the better the results meaning higher response, money and knowledge from the direct mailing campaign. The combination of an accurately targeted mailing list, great mail piece, and PURL's will significantly increase your marketing ROI.

Learn more at :

http://www.marketing-lists-direct.com

Or Blog at : http://www.marketing-lists-direct-blog.com

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Marketing Lists Direct is a full-service direct marketing mailing list broker provider with over 40 years of industry experience. The firm can fulfill any of your data needs with a Marketing Mailing List, Accurate Mailing list, and any business mailing.