LOOK Effects’ Film “Despair” at Museum of Modern Art: Director Alex Prager’s Short Inc

LOOK Effects is very proud to announce that the short film LOOK produced with contemporary California photographer, Alex Prager, is to be included in the Museum of Modern Art’s 2010 photography exhibit.
By: LOOK Effects
 
 
Sept. 27, 2010 - PRLog -- Hollywood, CA,  - LOOK Effects is very proud to announce that the short film LOOK produced with contemporary California photographer, Alex Prager, is to be included in the Museum of Modern Art’s 2010 photography exhibit.  New Photography 2010: Roe Ethridge, Elad Lassry, Alex Prager, Amanda Ross-Ho opens at the famed New York City museum on Wednesday, September 29,, 2010 and runs through, January 11, 2011.  LOOK co-produced and created all the visual effects for Prager’s four-and-a-half-minute film, “Despair.”

“What a great compliment, having something we’ve put so much into exhibited at a museum of such stature,” says LOOK President Mark Driscoll.  “Being a part of ‘Despair’ was an opportunity for us to branch out and use our expertise in visual effects to participate in the telling of stories. Park of LOOK’s evolution is to be more involved in the front-end of projects.  Our goal is to be at the table with the filmmakers as producers, to decide how a film gets done.  Alex opened that door for us on this project and we’re thrilled to see it be recognized by the art community.”

Alex Prager, in making a live-action film, was looking to tell the story of what leads up to and happens after the moment in time that a still photo captures.  Her individual vision adapted well to motion and makes “Despair” a stylized look at the emotional turmoil of her female lead, played by Bryce Dallas Howard.  Matthew Libatique, a highly-regarded cinematographer, whose upcoming film “Black Swan” features visual effects by LOOK, served as the director of photography on “Despair.”

LOOK’s Co-Founder Henrik Fett, who served as Visual Effects Supervisor on the film, says, “It was an exceptional project largely from the experience of wearing the producing and creative hat, especially in a project where the director was extremely art-driven.  It was immensely rewarding to work with someone with such a clear vision of what she wanted, while allowing us to use our expertise in areas new to her.”

“I had an incredible experience working with LOOK,” says Alex Prager.  “Henrik and his team are extremely passionate and professional - the perfect combination.  They took my project into their hands as though it were the most important thing they were working on and they spent time and effort turning it into exactly what I was going for.  I’m extremely proud to have worked with them on this project.”

New Photography 2010 marks the first time a short film has been included in a New Photography exhibit at MOMA.  For Roe Ethridge, Elad Lassry, Alex Prager and Amanda Ross-Ho, the borders between editorial photography, film, and visual art are fluid.  The pictures that compose their works—whether shot by the artists in the real world, manipulated in the studio, or culled from pop culture, advertising and the movie industry—have shifted contexts at least once, often from the magazine page to the gallery wall.  Infusing the seductive language of film and commercial photography with a touch of sly conceptualism, they explore the relationships between straight and constructed photographs and still and moving image.

Los Angeles photographer Alex Prager takes her cues from pulp fiction and the fashion images of Guy Bourdin to construct filmic narratives starring women disguised under synthetic wigs, dramatic makeup and retro polyester attire.  She has had solo shows at the Michael Hoppen Gallery in London, the M+B Gallery in Los Angeles, the Yancey Richardson Gallery in New York and the Robert Berman Gallery in Santa Monica, CA.  She has been in group exhibitions in New York, London, Los Angeles and Seattle and is a recipient of the IPA, Lucie and London Photographic Awards.  “Despair” is her first short film.

For over 13 years, LOOK Effects has been a leading provider of digital-effects solutions for feature film, episodic television and special venue projects.  With studios in Los Angeles and New York, LOOK offers a knowledgeable and resourceful approach in partnering with their clients to supervise and produce visual effects.  On both coasts LOOK offers ideas and options for digital effects design, on-set supervision, set-extension creation, 3D animation and complex compositing that dovetail smoothly into production schedules.  This combined experience and expertise has earned LOOK a high level of trust and an impressive list of clients and credits.  LOOK’s recently completed feature film credits include the soon-to-be-released Darren Aronofsky film “Black Swan,” “Wall Street: Money Never Sleeps,” “Step Up 3D,” “Just Wright” and “Bounty Hunter.” Television credits include “Bones,” “24,” “CSI: NY,” the Emmy-nominated effects for “Life After People,” and all of the effects for the final season of “Lost.”  See more of LOOK Effects’ work at http://www.Lookfx.com.

See “Despair” at: http://www.lookfx.com/works.html under Original Content.

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For over 13 years, LOOK Effects has been a leading provider of digital-effects solutions for feature film, episodic television and special venue projects. With studios in Los Angeles and New York, LOOK offers a knowledgeable and resourceful approach in partnering with their clients to supervise and produce visual effects. LOOK’s recently completed feature film credits include the soon-to-be-released Darren Aronofsky film “Black Swan,” “Wall Street: Money Never Sleeps,” “Step Up 3D,” “Just Wright” and “Bounty Hunter.” Television credits include “Bones,” “24,” “CSI: NY,” the Emmy-nominated effects for “Life After People,” and all of the effects for the final season of “Lost.” See more of LOOK Effects’ work at http://www.Lookfx.com.
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