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Reebok Easytone - Reetone with Kelly Brook
Reebok, the footwear giant, have launched their own line of fitness footwear designed to tone your legs whilst you walk. This campagin is fronted by body-icon Kelly Brook.
By: Nigel Linton
Reebok EasyTones contain a unique patented muscle-toning sole which encourages toning in the bottom, calves and hamstrings by making your muscles work harder. The balance ball inspired technology with moving air creates micro-instability;
Historically, Reebok Footwear have been associated with using sweatshops to produce its goods but these days the company is completely committed to supporting human rights. In 2004 the Reebok footwear division was one of the first companies accredited by the Fair Labour Association. Adding to that it also became one of the founders of the Fair Factories Clearinghouse which is a non-profit making organisation that is dedicated to improving the working conditions across the industry.
The advertising campaign for this new range has caused quite a reaction due to the fact that it has pictures of a very toned Kelly Brook on billboards across the country wearing nothing but a sultry smile and a pair of Reebok EasyTones. Traffic came to a standstill when Kelly herself unveiled the first billboard in Battersea wearing the tiniest cropped top and the tightest short leggings and sporting a pair of her favourite Reebok EasyTones. She happily posed for photographers, showing off her toned figure, which, she has previously admitted she sometimes finds hard to maintain. Kelly does try to live a healthy lifestyle but has joked that she won’t deny herself her puddings! Getting plenty of exercise wearing her Reebok EasyTones helps Kelly to tone and firm her famous bum and legs and her great shape is the reason why she is the envy of women everywhere.
Promotional video’s to support the Reebok EasyTone range star Kelly doing housework and cooking in just a pair of skimpy pants and a tiny t-shirt wearing a pair of Reeboks toning trainers. The ads are blatantly depicting the obvious benefits of this versatile shoe with the idea that you don’t have to go to a gym to tone your bum and legs. Busy women all over the country who don’t have time to get to a gym will be buying them and putting them to the test.
Kelly says ‘EasyTones are brilliant, its like having a little gym built into your trainers. I wear them all the time especially if I don’t have time to get to the gym and then at least I know I’m doing something for my body’. She adds ‘They make your legs feel toned and bum feel pert, they are like magic shoes! I’ve been wearing them to tone up for the summer and have really seen a difference, which is why I didn’t mind getting my hotpants on for the video’.
The EasyTone range is specifically designed for everyday use. Wear them to walk to work and tone up rather than wearing your usual trainers or work shoes. Wear them to do your housework, hoover in them, pop to the shops in them. Whichever way you wear them, you will be doing your body some good by toning and firming up your legs and bum. It’s a really easy way to tone and strengthen your muscles.
With a wide selection to choose from in this new range, over 11 different styles and colours there will be something for everyone. The whole range includes the balance pod technology which tones and firms with every step.
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