News By Tag
News By Place
Louis Vuitton Handbag-Stylert.com
The genuine Louis Vuitton handbag. Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. The Louis Vuitton Brand and the famous LV monogram are among the world's most valuable brands.
By: gaby schmid
The Louis Vuitton company carefully cultivates a celebrity following and has used famous models and actresses such as Scarlett Johansson, Jennifer Lopez and most recently Madonna, in its marketing campaigns. Breaking from their usual traditions of employing supermodels and celebrities to advertise their products on August 2, 2007, the company announced that the former USSR leader Mikhail Gorbachev would appear in an ad campaign along with Steffi Graf, Andre Agassi, and Catherine Deneuve. Many rappers, most notably Kanye West, have mentioned the company in certain songs Louis Vuitton’s latest campaign was launched with Edun co-founders Bono U2 and his wife Ali Hewson. They wear their own Edun label apparel in the ad, which reflects a new partnership between the line and the LMVH group. The photo was taken by legendary photographer Annie Leibovitz and will appear in several magazines and newspapers this fall.Bono and Ali did not receive payment for appearing in the ads -- they donated their fees to the Chernobyl Children's Project International, Conservation Cotton Initiative and TechnoServe, which fosters enterprise in the developing world.On November 19, 2007 Louis Vuitton, in further efforts to prevent counterfeiting, successfully sued Britney Spears for violating counterfeiting laws. A part of the music video for the song "Do Somethin'" shows fingers tapping on the dashboard of a hot pink Hummer with what looks like Louis Vuitton's "Cherry Blossom" design bearing the LV logo. Britney Spears herself was not found guilty, but a civil court in Paris has ordered Sony BMG and MTV Online to stop showing the video. They were also fined €80,000 to each group. An anonymous spokesperson for LVMH stated that the video constituted an "attack" on Louis Vuitton's brands and its luxury image. According to a Millward Brown 2010 study, Louis Vuitton is the world's 29th most valuable brand, right after Wells Fargo and before Gillette . The brand itself is estimated to be worth USD 19.781 billion.
Read our blog@
# # #
STYLERT.com is about alerting its visitors to the latest styles and trends on the international fashion scene. Visit our blog: