InterContinental London Park Lane first to offer free "Boris Bikes" to guests

InterContinental London Park Lane is the first hotel in London to purchase, on behalf of its guests, multiple memberships of Transport for London's Barclays Bicycle Hire scheme, affectionately known to locals as the 'Boris Bikes'.
By: karen@tippettpr.com
 
Sept. 22, 2010 - PRLog -- InterContinental London Park Lane is the first hotel in London to purchase, on behalf of its guests, multiple memberships of Transport for London's Barclays Bicycle Hire scheme, affectionately known to locals as the 'Boris Bikes'. Literally a 'free' wheeling way to discover the hotel's stunning location, the Boris Bikes can be used on a fully complimentary, hassle-free basis for guests staying at the hotel.

General Manager, Alvaro Rey says;

"We share with our guests a common belief that the most enriching and rewarding travel comes through authentic experiences. The hotel is surrounded by three of London's finest Royal Parks; Green Park, St James's Park and Hyde Park; we wanted to make it even easier for our guests to be connected to the essence of the hotel's location.  Cycling has almost no cost to the environment, is health enhancing and can be a very time efficient mode of transport. We've broken down all barriers by making it absolutely free for guests staying at the hotel; we even have modern cycle helmets to ensure their safety. Staff can also avail themselves of bikes, subject to availability."

There are three docking stations within a two- minute walk of the InterContinental London Park Lane.

Announcement of this “free- wheeling” scheme comes on 21st September, 2010; a day recognised internationally at InterContinental Hotels & Resorts as Responsible Business Day, The day highlights the group's worldwide partnership with National Geographic. Guided by five principles derived from National Geographic's code of conduct, Responsible Business Day focuses on global geotourism initiatives that enrich the understanding of environmental and cultural responsibilities amongst InterContinental staff and guests worldwide. The Five Principles are:

1. Integrity of Place - Staying true to the local character where each hotel or resort is located
2.Destination Appeal - Celebrating what's attractive and compelling about each local area
3.Community Appeal - Supporting local community activities and initiatives
4.Sharing our Stories - Encouraging guest and colleague interest and exploration of each local  area
5. Minimising Impact - Demonstrating care and consideration of the local area and its people

-Ends-  

Further information and images:  karen@tippettpr.com/ 07912 221 069/ www.london.intercontinental.com

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Former Head of PR at Virgin Holidays, now providing senior strategic communcations solutions in travel, lifestyle and luxury sectors. Current clients include: InterContinental London Park Lane and LaSource Resort, Grenada.
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Source:karen@tippettpr.com
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Tags:London Bike Scheme, London Hotels
Industry:Transportation, Tourism, Travel
Location:England
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