Sept. 21, 2010 -
PRLog -- To date one of the most undervalued, but easiest ways to attract your potential Internet customers is e-mail marketing. This is an inexpensive and effective way to create business for your product or service. Any website and any sector of the economy can benifit by creating an e-mail marketing campaign that focuses on their target audience. If you apply some proven meothods your efforts may soon develop into a major list with a base of thousands of subscribers who receive your official offers by e-mail. What should be done? Identify the purpose and content of your e-mail mailing: the main requirement - is to provide subscribers with useful information - as blatant advertising and uninformative boastful remarks will be interpreted as spam, possibly, punishable. Learn how to send your mailings in a very simple format so that your readers who have a wide variety of software like email clients and operating systems and even computers will be guaranteed to get the message in the simple but neat and stylish form (although the statistics shows that more and more popular among subscribers becomes the mailing with html-formatting, you still have to provide a more modest formatting, plain text in ASCII). Be concise. Instead of sending long text, give the annotations and link to the full text of the message. Provide for the subscriber the opportunity to opt out of receiving your mailings (unsubscribe)
. What you must not do? Do not send attachments as this will turn your prospects off. Do not send spam. You can ruin your reputation. You want subscribers who really want to get your information. Do not send mailings too often. Sufficient frequency - is once every 5-7 days to inform customers about offers you may have or just to provide them with free useful information. Don't try to sell something with each email you send. So how do you begin to collect the base of your subscribers?
Sign up with a service like aweber.com or getresponse.com to manager your list and put your mailings on auto-pilot. Start collecting e-mail address by offing something free like an ebook or report through ads on the internet or your website. Add an opt in box to your website and invite people to register in advance by asking them whether they wish to receive your newsletter or special offer. Ask the already established audience of your customers if you can add them to your mailing list.
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Our company FutureSoft specializes in SEO and Email List Marketing. We have been in business for over three years and have several software programs on the market.
