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Follow on Google News | Natures Gentle Touch Named Best Relaxer Of The YearPremium hair care brand, Natures Gentle Touch voted as the best relaxer of the year
By: Recare Cosmetics International has been voted the best relaxer of the year 2010 at the annual City People Brand Awards which was held on Sunday 19th September at the Events Center, Ilupeju, Lagos, Nigeria. An insight on how the brand triumphed against other relaxers in its category, showed that its packaging, performance, ingredients and a strong brand presence gave the product a strong edge over the others. The new improved Natures Gentle Touch herbalblend hair relaxer contains a unique fusion of herbal ultra-conditioners that moisturises and nourishes the hair while at the sametime providing a long-lasting straightness to the hair. The packaging comes in a fresh and tangy lemon green with purple colours, and has the picture of Nigeria’s renowned Supermodel, Oluchi on the pack. Speaking on the award, the Managing Director on Recare Cosmetics International, owners of the Natures Gentle Touch brand Mr. Chika Ikenga hinted that the formula of the kit relaxer system was improved on in line with the brand’s promise to empower Africans with beauty and style knowledge. The new formula is designed to accommodate the unique texture of the African hair, and works in tune with other ambient factors that influence the African hair such as climate and diet. With Oluchi’s image on the pack, the brand informed that it was a bold step in affirming its belief in the uniqueness of the African style. Oluchi is a proud example of what Africa can give to the world in terms of style, and Natures Gentle Touch is proud of the African elegance and it’s continually supporting it by designing products that will empower us to unleash our unique sense of style. The new improved Natures Gentle Touch kit relaxer has been receiving rave testimonials on its performance and style from both consumers and stylists alike, and this has repositioned the brand as the leader in the premium hair care industry in Africa. The brand has also been nominated as the beauty brand of the year in the upcoming ELOY Awards holding later this year. End
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