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Follow on Google News | Nexage Selected as DataXu’s Supply Partner for First Mobile Demand Side PlatformPartnership between Nexage and DataXu creates efficiencies and scalability for mobile ad buying
By: Deb Payson Nexage (www.nexage.com) “This is an exciting time for mobile,” said Ernie Cormier, CEO and President of Nexage. “Nexage allows online DSPs to access our broad publisher base across mobile web and across all major platforms including iPhone, iPad, Blackberry and Android, increasing the flow of ad inventory to our publisher and developer clients. We have a strong partnership with DataXu and look forward to being at the forefront of the mobile media marketplace as we launch this innovative DSP for mobile.” “As the mobile media marketplace explodes, DataXu is leading the way in innovation with our key partnerships that allow advertisers – for the first time – to reach relevant audiences at scale across mobile media, with unparalleled targeting abilities,” said Mike Baker, DataXu CEO. “Nexage’ About NEXAGE, Inc. Nexage strengthens the position of publishers and developers in the mobile media marketplace. We bring a broad set of mobile advertising solutions to market that enable publishers and developers to increase the revenue generated from their mobile content while reducing operational costs, including Nexage Mediation - a full-scale mediation and optimization engine that gives publishers and developers access to 50+ ad sources, an SDK Suite, Ad-Screening for Publishers, access to rich media, and more. Current Nexage clients include Thomson Reuters, Digg, Associated Press, and Photobucket. Additional information is available at www.Nexage.com or follow us on Twitter at @Nexage. End
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