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Cave drawings to Facebook social network marketing is about trust and truth.
Social networking has been around since Neanderthal man sketched on a cave wall telling others where the best hunting grounds were located. Fast forward a million years or so and social networks are more important than ever.
As corporate marketers were polishing their media blitz and dazzling demographic groups with special offers, many consumers were turning to friends and trusted relationships for honest advice on the best tasting canned soup or the sharpest flat screen TV. Many companies have tried to tap into social networking, some with better results than others. What works, what doesn't is simple: honest reviews from trusted sources.
For several years Last Great Road Trip has been publishing product reviews aimed at helping other explorers and off road enthusiasts. Their reviews deliver honest feedback based on long term real world use, even when the real world is harsh and extends past the edge of the payment.
Paul Thompson, Last Great Road Trip (http://www.lastgreatroadtrip.com) team driver and project manager said, “It takes a lot of courage for a manufacture to expose their product to a review like ours. The manufacturer really needs to believe they have a terrific product that does exactly what they say. Discount Tires for example, asked us to put their new Falken Rocky Mountain ATS tire to the test, both on and off road. They believe in their tires and asked that we be brutally honest.”
“Like our readers, we depend on the products we have with us when we are hundreds of miles from nowhere. We use products the way our readers use them and they count on our reviews when making their buying decisions. We don't want to let our friends and readers down.”
Cave drawings to Facebook, social network marketing is about trust and truth. The stakes are high, millions of dollars in free advertising, for manufacturers who can tap into social networking but that means taking risks by allowing consumers and their trusted friends spread the word, good or bad. Last Great Road Trip is spreading the word.
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Last Great Road Trip is an off road adventure blog chronicling a father and son's adventures through stories, pictures and video. Follow along in the blog entries as they embark on 4x4 adventures to locations of a life time.