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Building Better Sports Nutrition: British Specialist Opens New Purpose-Built Factory
CNP moves to further improve its range of sports nutrition products
Meanwhile CNP’s sales have grown dramatically during the past two years and the new warehousing increases the amount of stock it can hold, meaning it will be able to respond more quickly to customer demand.
CNP’s success is due to its increasing appeal across a wide range of sports, from body building to cycling – the company now works with athletes in virtually every arena.
The move is part of a £2.2 million investment as CNP grows its sports nutrition business. “The facilities we have here are just amazing,” says Kerry Kayes, who leads the nutrition team at CNP. “Not only in terms of the manufacturing and warehousing but also the labs and research capabilities. They’ve given us the opportunity to reappraise our formulas, to adjust and improve them, as sports science develops.”
CNP is renowned for the quality of its products - for example, most protein supplements use a heat treatment in their manufacture that 'denatures' the protein, which means it's not only damaged but also harder for the body to digest. CNP uses undenatured protein in its premier supplements. They cost more to produce but, because they work better, they give athletes a real advantage.
“Along with better quality we try to ensure our supplements really taste good, so sportsmen and women can enjoy them,” says Kerry Kayes. “We’
“The new facilities also give us greater scope to develop new products to keep our customers at the forefront of their sport.”
The majority of CNP’s leading products are already being manufactured in house, including top sellers Pro Peptide, Pro MR and Pro MS, which are blends of fast- and slow-acting proteins.
Moving manufacturing in-house also means that CNP will be able to enhance quality controls and the company is currently working towards BRC (British Retail Consortium) and Informed Sport accreditation for its new factory. Kayes and his team are confident of gaining these since they actually specified the facility to the ultra-high standards required by the food industry.
CNP Professional is one of the UK's leading sports nutrition specialist companies. For more information visit http://www.cnpprofessional.co.uk, or call +44 (0) 161 368 0942 for sports nutrition advice and +44 (0) 161 368 3850 for sales.
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