Hot 104.1 Teams Up With Liberty Restaurant Group to Support Great American Dine American Dine Out

Hot 104.1 Teams Up With Liberty Restaurant Group to Support Share Our Strength’s Great American Dine Out® SEPTEMBER 19 – 25, 2010; Liberty Restaurant Group is the Areas Largest Participant with 23 Burger King Restaurants
 
Sept. 17, 2010 - PRLog -- Liberty Restaurant Group (LRG) is proud to announce that Radio One’s Hot 104.1 has agreed to participate as a media partner for Share Our Strength’s Great American Dine Out®, a week-long national restaurant event in cities across the United States. From September 19-25, 2010, thousands of restaurants, including LRG with its’ 23 Burger King locations in the St. Louis metropolitan area will join together in raising funds to support No Kid Hungry™, Share Our Strength’s national campaign to end childhood hunger in America by 2015.

Last year, nearly 4,000 restaurants of every size and type helped the Great American Dine Out raise nearly $800,000 by donating a portion of the week’s sales, offering special promotions, or collecting donations from their customers. Dine at a participating BK between Sept 19 and Sept 25th and receive a coupon for a free kid's meal on your return visit, for each coupon redeemed a donation of 25 cents will be made and you can help end childhood hunger in America. Hot 104.1 is participating by sponsoring a series of 15 and 30 second Public Service Announcements, providing on-air personalities and distributing BK product giveaways.  

“We are thrilled to work with Liberty Restaurant Group on this and completely support the cause. They set a goal of reaching 100,000 people between their 23 Burger King locations and we are committed to helping them meet that goal. So we’re staging an appearance at 2 locations during the week of the Dine Out with a personality and 104.1 branded vehicle, multiple PSAs and live mentions throughout the week as well as a social media giveaway.” says Kenny Roberts, Marketing/Promotions Director at Hot 104.1.

About Liberty Restaurant Group
Liberty Restaurant Group (LRG) was founded in 2006 and is the franchisee that owns and operates 23 Burger King Locations in the St. Louis metropolitan area. Very active in the community, LRG is committed to the youth and supports various organizations including but not limited to; Sherwood Forest Camp, the Racing to Read Charitable Foundation, HavenHouse, the Red Cross and many others. For more info visit www.lrgbk.com

About Share Our Strength
Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry™ campaign—a national effort to end childhood hunger in America by 2015—Share Our Strength ensures children in need are enrolled in effective federal nutrition programs, invests in community organizations fighting hunger and builds public-private partnerships to end hunger, both nationally and at the state level. Visit Strength.org to get involved.

Media Contact for Liberty Restaurant Group:
The Devin James Group
877.905.5300 x311
pr@devinjamesgroup.com
www.devinjamesgroup.com

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The Devin James Group is a strategic relationship marketing group that leverages a brand with unique media assets and relationships to provide business growth and turnkey marketing/advertising program execution.
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