New Timeshare Industry Survey Could Highlight the Need for Updated Marketing Methods

Sept. 20, 2010 - PRLog -- Timeshare and fractional information leader Perspective Magazine is working in conjunction with CustomerCount technology to provide industry professionals the opportunity to voice their opinion on marketing strategies needed to reach today’s consumers.

The survey, entitled “Should Timeshare be more Transparent”, asks professionals the questions at the heart of the shared ownership industry and what can be done to better leverage the new paradigm that companies have encountered as a result of the economic downturn and the availability of new technology.

“Over the past year, we have looked inside the industry at the 30+ year old sales and marketing methods, what still works and what doesn’t, in an effort to uncover the not so apparent reasons for escalating marketing costs”, said Paul Mattimoe, President and CEO, Perspective Magazine. “This has led us to ask the questions in the survey that have been debated for years in order to gauge the beliefs within the industry and whether there needs to be change”.  

“From the interviews we’ve already done in Perspective Magazine, it is clear that everyone has an opinion and that most opinions differ. This is why we are asking the industry to take a few minutes and answer the questions from the survey that can help improve the way the industry does business”, said Mr. Mattimoe.

The survey can be accessed through a link on the Perspective Magazine website at http://perspectivemagazine.com/timesharesurvey.

About Perspective Magazine
Perspective Magazine publishes four regional brands: industry publications Perspective Magazine North America, Perspective Magazine Europe & Middle East, Perspective Magazine South Africa and Perspective Magazine Asia Pacific. Together, the industry magazines have become the most read independent trade publications globally for the shared ownership industry and the company is a media sponsor of 20 major industry events around the world. The company’s consumer magazine, Owners Perspective Magazine, has become the only independent consumer publication that specializes in promoting the benefits of buying shared ownership products to the general public.  Distribution is via a variety of high-profile consumer channels including, but not limited to, more than 150 first class airport lounges worldwide with over a dozen airlines such as British Airways, Virgin Atlantic, Emirates, Singapore Airlines, American Airlines, United Airlines, and Delta as well as hundreds of luxury hotels, resorts, spas and golf clubs.

For more information visit http://perspectivemagazine.com or email Steve Luba, Director of Public Relations, at steveluba(at)perspectivemagazine.com For information on advertising and editorial opportunities visit http://perspectivemagazine.com/advertise