XYIENCE Brings Mixed Martial Arts Superstars Wanderlei Silva and Matt Serra to NACS 2010

XYIENCE, maker of Xenergy, the official energy drink of the UFC, brings mixed martial arts superstars Wanderlei Silva and Matt Serra to NACS 2010. The celebrity athletes will sign autographs on October 6 and 7 at XYIENCE's booth #3162.
By: Forte Creative Media
 
Sept. 15, 2010 - PRLog -- LAS VEGAS —At NACS 2010, a convenience industry tradeshow that takes place at the Georgia World Congress Center in Atlanta, Ga., XYIENCE will offer attendees the chance to meet mixed martial arts superstars Wanderlei Silva and Matt Serra. The XYIENCE team athletes will be signing autographs at XYIENCE’s booth #3162 from 1 p.m. to 4 p.m. on Wednesday, October 6 and Thursday, October 7.  

XYIENCE will also offer attendees the chance to relax in the XYIENCE lounge, located also at booth #3162, including a complimentary daily XYIENCE Happy Hour event from 4 p.m. to 5:30 p.m. and hosted by company spokesmodels Amber Nichole and reality television star Amanda Corey. During the XYIENCE Happy Hour event, the maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), will be giving away video game consoles, mixed martial arts video games and other special XYIENCE gifts.

The Brazil-born Silva is one of the most widely recognized MMA fighters in the world, and has been an ambassador for XYIENCE as the face of the brand’s energy drink line, Xenergy, since 2008. The Las Vegas resident has achieved iconic status in the MMA world by stacking up 33 wins in his illustrious career—most of them by knockout.

Serra, a resident of Long Island, N.Y., is a former UFC welterweight champion who has been a brand ambassador for XYIENCE since 2009. With a record of 17-6-0, he is also the first American promoted to black belt in Brazilian jiu-jitsu under the legendary fighter and teacher Renzo Gracie.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements
XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex.  XYIENCE supplements are available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.
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Source:Forte Creative Media
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Tags:Xyience, Xenergy, Wanderlei Silva, Matt Serra, Nacs 2010, Ufc Energy Drink, Xyience Energy Drink, Beverage Industry
Industry:Business, Event, Sports
Location:Las Vegas - Nevada - United States
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