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Increasing affordability and better distribution driving the wine market in India, finds Netscribes
Netscribes (India) Pvt. Ltd., updates its Wine Market in India 2010 report covering a market which is growing rapidly. It is a part of Netscribes’ Food and Beverages Series reports.
The report begins with an introduction section wherein a differentiation of the alcoholic beverages has been provided on the basis of production with a focus on the wine category. This is followed by the market overview section providing the size and growth in the market of volume consumed. It also provides the existing and forecasted market segmentation by types of wine consumed in India and the current region-wise consumption levels. This is followed by information regarding the market in terms of production of wine showing the number of wineries operating in India with the break-up of price points of production. A clear description of grape cultivation in India has also been provided to show the amount of grapes cultivated and used in wine cultivation in India and also the major areas of grape cultivation. It also shows a break-up of varieties of grapes cultivated. This is followed by the import structure of wine including the key countries from where it is carried out.
An analysis of the drivers explain the factors for growth of the industry including rising income levels, government initiatives, young population and low penetration, growth in organized retail, changing lifestyles and perceptions, affordability and growing awareness towards international brands. The key challenges identified encompass presence of substitutes, variance in state-level policies, advertising ban on alcohol and inconsistent quality. Key trends in the market have also been analyzed including emerging strategies and business models, new entrants – domestic and foreign, rising PE activity in wine sector, promotional wine events and wine clubs.
The competition section provides an overview of the competitive landscape of the market with the share of players in the wine market in terms of sales. A product portfolio matrix has also been illustrated covering all the players. It also includes brief profiles of the major players in the market.
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