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Public Speaking To Create Social Network & Sell Books
Sunny Nash, author of Bigmama Didn’t Shop At Woolworth’s, tells writers how to use public speaking engagements to enhance social media networking, sell their books and market their writing services.
At public speaking engagements, Nash says, she offers helpful suggestions, and those suggestions always refer to her own book or her own work. "If you are an author with your own book on the table at the back of the room," Nash says, "promote your book and your work in your speech and also with handouts prepared in advance. If your book has been honored, mention those facts." Nash includes a statement about her book, Bigmama Didn’t Shop At Woolworth’s, which is recognized by the Association of American University Presses as a tool in the understanding of race relations in the United States.
For those people who may wish to contact you later when they need your services, Nash says, “Provide them an easy way to do that. As mentioned before, in the handout, include your contact information and your business card. Also you need to be able to contact your audience, too.” What Nash does is give people in the audience a convenient way to leave their business cards behind for her to use later. Most business cards include an email address that can be used for contact later to remind audiences who you are and where they met you.
Organizing all those business cards can be managed using Nash’s simple method. Below is a video Nash produced to demonstrate how she uses an old-fashioned method to manage her contacts in the age of modern technology. Business card collections can easily be converted into Facebook, Twitter, electronic newsletter and email contracts.
By speaking in front of audiences, letting people get to know you, Nash says, you can deliver your message about your book and, at the same time, persuade people that you are knowledgeable about writing press releases, editing or other services you may offer for a fee. Use the the business cards you collect to build your own database and to enhance your social networking possibilities.
“And don’t forget to read a passage or two from your book, regardless of its genre,” says Nash, author of Bigmama Didn’t Shop At Woolworth’s, a nonfiction family memoir set in the 1950s and ‘60s. In the reading, showcase your writing style and acquaint the audience with the book you are asking them to buy.
From her book, Bigmama Didn't Shop At Woolworth's, in the essay, “Rain Stopped Travel on Candy Hill,” about her memory of a rainy afternoon at her home when she was a little girl, Sunny Nash writes: A swift breeze swept mist over my face. “I love storms,” I said. My rain-blurred picture, framed by our open living room doorway, was interrupted by a muddy Dansby Street, which resembled Mr. Hines’s rain-soaked, freshly turned garden dirt. On rainy days, drivers who knew better usually avoided Candy Hill’s network of wagon trails, overgrown alleys, and narrow footpaths. One driver, however, had braved Dansby Street that day, only to slide into the ditch. The engine roared and the tires spun deeper into the muck, until smoke rose from his hood. The frustrated driver shook his head, yelled a few profanities descriptive of his knee-deep-in-
“Be sure to include in your talk a positive review or mention an article about your book that appeared in a newspaper or magazine. The following article is from the Los Angeles Times: Fierce Pride in Her Bigmama - In a tribute to a dominant force in her life, Sunny Nash writes about growing up in rural Texas, with a strong-willed grandmother, Bigmama, who left her a positive attitude.
Providing a convenient method of ordering the book gives potential purchasers a way to prepare for similar events. Bigmama Didn’t Shop At Woolworth’s can be purchased from all major bookstores as well as the Republic of Texas Museum in Austin, operated by the Daughters of the Republic of Texas, whose mission since 1891 has been to preserve Texas heritage and historic structures and landmarks around the state, such as the Alamo in San Antonio and stories like those by Sunny Nash.: Buy Bigmama Didn’t Shop At Woolworth’s:
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About Sunny Nash: Author of Bigmama Didn't Shop At Woolworth's, Sunny Nash is an award-winning writer, photographer, producer and public speaker. Nash's work appears in the African American National Biography by Harvard and Oxford Universities;
Page Updated Last on: Feb 10, 2011