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Designer unveils Ladies Football Fan Wear at LFW
Avant-garde designer Angy Morton will be unveiling a unique collection of designer, football fan wear, including some samples created for West Ham United, at Fashion Mavericks during London Fashion Week, this Saturday, 18 September, 2010.
Angy first made headlines when she ripped up her Newcastle United strip and created a wedding dress in protest at Kevin Keegan’s departure from the club two years ago.
However, it is her more recent Stolen Dreams couture collection, an eclectic fusion of fashion and football, l that has provided the inspiration for her latest project.
“When I created Stolen Dreams I realized there was a lack of quality fashion for female fans,” Angy said, pointing to the rhinestone hoodies and casual sportswear in many club shops.
“Girls were always complaining that all they had to show their support for their club was an unflattering replica shirt so I decided to create something completely different that could be worn not only at the match, but also for an evening out.”
“Recent Premier League statistics show that nearly one in five adults passing through the turnstiles is female. However, I have found many clubs reluctant to try something new or radical for the girls, relying instead on the huge sales guaranteed from men’s replica shirts.”
There are notable exceptions such as West Ham United who have expressed an interest in trying limited lines of designer fashion following their success with the basque worn by Katy Perry last year.
Angy’s fan wear samples will take to the catwalk with a selection of ‘Stolen Dreams’ favourites, and her new ‘Pyromania’
EXTRA IMAGES AVAILABLE ON REQUEST/ see also www.angymorton.com
NOTE TO NEWS DESKS/PICTURE DESKS/PHOTOGRAPHERS
You are invited to attend the Fashion Mavericks off-schedule event at London Fashion Week
Venue: Strand Palace Hotel, 372 Strand, London WC2R 0JJ
Date: 18 September, 2010
Time: 16:30- 17:30
ANGY MORTON WILL ALSO BE PRESENT AND AVAILABLE FOR INTERVIEW
For further information or to confirm your attendance please contact Angy Morton
on 01539 530648 or 07812 210880 or email to firstname.lastname@example.org
1 Atkinson Court
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Angy's business is centred on bespoke, one-off, haute couture outfits that would grace any red carpet. Her speciality is creating something unique and 'different', and always challenging that fine line between the street and the catwalk.